Job Title: SR Sales Manager – Emerging Brands

Company: TRUE Sports ULC

Product Lines: Grey Owl Paddles & Heritage Wood (licensed product)

Reports To: EVP, Chief Commercial Officer

Position Summary

Grey Owl Paddles is seeking an experienced and strategic SR Sales Manager-Emerging Brands to lead and grow our wholesale, retail, and distribution sales channels. This role is responsible for developing and executing sales strategies, managing key accounts and partners, leading sales operations, and driving sustainable revenue growth while maintaining strong brand relationships within the paddle sports and outdoor industry.

This position is Remote in Ontario, with periodic travel required for key accounts, trade shows, and internal meetings at the Brantford, ON head office.

Key Responsibilities

Sales Strategy & Leadership

- Develop and execute comprehensive sales strategies aligned with company goals and brand values
- Set annual sales targets, forecasts, and budgets; track performance and adjust strategies as needed
- Identify new market opportunities, channels, and strategic partnerships

Account & Channel Management

- Manage and grow relationships with key wholesale, retail, and distributor accounts
- Oversee dealer programs, pricing strategies, and promotional initiatives
- Negotiate contracts, terms, and long-term agreements with major partners

Team & Cross-Functional Collaboration

- Lead, mentor, and support sales representatives and independent reps as applicable
- Collaborate closely with Marketing, Operations, and Product Development teams
- Provide sales insights to inform product planning, inventory, and marketing campaigns

Market & Brand Representation

- Represent Grey Owl Paddles & Heritage Wood Products (licensed) at trade shows,



industry events, and key customer meetings
- Monitor market trends, competitor activity, and customer feedback
- Act as a brand ambassador, reinforcing Grey Owl’s reputation for craftsmanship and quality

Reporting & Analytics

- Track KPIs, pipeline performance, and account health
- Prepare regular sales reports and strategic updates for senior leadership

Qualifications & Experience

- 10+ years of progressive sales experience, including leadership roles
- Proven success in wholesale or B2B sales; outdoor, sporting goods, or lifestyle brands strongly preferred
- Experience managing distributors, specialty retail accounts, and rep networks
- Strong negotiation, relationship-building, and communication skills
- Strategic thinker with hands-on execution ability
- Comfortable working in a remote environment with regular travel
- Passion for paddlesports, outdoor recreation, or heritage craftsmanship is an asset

What We Offer

- Competitive salary $100-110,000 base salary + bonus
- Versatile Remote Work Environment
- Opportunity to shape the growth of a respected outdoor heritage brand
- Collaborative, values-driven company culture
- Travel opportunities within the paddle sports and outdoor industry

What It's Like to Work Here

· We're a lean team that moves fast and takes the work seriously — without taking ourselves too seriously. You'll have direct access to leadership, real input on how things get done, and the kind of visibility that only comes from being part of a small, high-output team at a brand that's got a vision to be recognized as the #1 brand in hockey. We care about innovating, doing great work, backing each other up, and building something we're proud of.

If you've ever wanted to be close to the action — this is it.

📌 SR Sales Manager- Emerging Brands (Canada)
🏢 TRUE Sports ULC
📍 Canada