Elevate customer journeys as a CRM Strategist with Publicis Canada. Leverage creativity and data to enhance retail e-commerce strategies and drive meaningful engagement. In this role, you will independently manage CRM initiatives and support the deployment of cutting-edge strategies for client projects.

Drawing on over five years of marketing and CRM experience, you will ensure campaigns are optimized and driving desired outcomes. You'll work closely with cross-functional teams, gathering insights and translating them into effective strategies to enhance customer experiences across various channels. Key Responsibilities:

- Manage and optimize existing CRM journeys and campaigns
- Develop creative briefs and coordinate content across channels




- Execute experimentation and optimization roadmaps for campaigns
- Collaborate with Analytics and Product teams to define requirements
- Prepare updates and documentation for CRM leadership Requirements:
- Over 5 years in advertising or marketing with CRM experience
- Strong project management and communication skills
- Familiarity with marketing automation platforms
- Experience in client-facing strategy and marketing lifecycle campaigns
- Understanding of customer lifecycle marketing and measurement Drive impactful CRM initiatives that enhance customer interactions and business growth with Publicis Canada.

📌 Stratège eCommerce et CRM (Toronto)
🏢 Publicis Groupe ANZ
📍 Toronto