Step into a leadership role as a Strategic Product Marketing Manager at AppDirect. Drive the vision and execution of product marketing strategies for exciting recent offerings. AppDirect is looking for a passionate Product Marketing Manager with 3-5 years of experience in B2B SaaS.

You will take full ownership of product positioning and go-to-market strategies while collaborating closely with cross-functional teams. Your insights will influence product development and pricing, ensuring alignment with market needs and customer advocacy. Key Responsibilities:

- Lead full go-to-market strategies for product launches
- Define success metrics aligned with revenue targets
- Partner with product management for roadmap shaping
- Execute customer advocacy and marketing programs
- Oversee analyst relations and firm briefings

Requirements:

- 3–5 years of B2B SaaS product marketing experience
- Proven ability in competitive analysis and market intelligence
- Excellent written and verbal communication skills
- Independent worker across multiple initiatives
- Familiarity with product-led growth is a bonus

Join AppDirect and make an impact by shaping product marketing strategies that resonate in the market.

📌 Strategic Product Marketing Manager (Toronto)
🏢 AppDirect
📍 Toronto