CSC Generation is the AI-native holding company re-engineering omnichannel retail. We acquire iconic brands and transform them with Genesis, our operating platform combining a Data Fabric, Automation Engine, proprietary tools, and shared services to modernize operations, elevate customer experience, and expand margins.

Location: Remote (USA or Canada) CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L; across our portfolio of 13 brands, including Sur La Table, Backcountry, and One Kings Lane.

As Vice

President, Performance Marketing, you will set multi-year direction, build the team and agency bench to execute against it, and represent performance marketing on CSC Generation's leadership team. In your first year, success means establishing a unified performance marketing strategy across the portfolio, standing up the right team structure, and demonstrating measurable improvement in blended CAC and media efficiency. You will partner closely with Creative, Merchandising, and eCommerce leadership to ensure paid investment, assortment, and creative strategy reinforce each other.

Performance Marketing Strategy

Own the performance marketing P&L; and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels. Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team. Track competitor activity and market trends to spot new channels, formats, and positioning opportunities.

Build and lead a team of performance marketing leaders and specialists, plus supporting agencies. Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold your leadership team accountable to them. Hold agency partners accountable to performance benchmarks,



media efficiency, and clear scopes of work.

Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting, turning results into scaled learnings. Sit on CSC Generation's marketing leadership team and represent performance marketing in company-level strategy and planning. Partner with Creative to ensure ad concepts and assets are built for performance from the start.

Partner with eCommerce, Product, and Web Development to ensure landing pages, site experience, and conversion funnels support paid traffic quality. Translate performance data into clear commercial recommendations for the executive team—not just channel-level metrics. Flag risks and opportunities early and bring solutions rather than just problems.

Bachelor's degree in Marketing, Business, or a related field; 12+ years of experience in performance marketing or paid media, including 5+ years leading managers or team leads (not just individual contributors). ~ Proven ownership of a paid media budget spanning multiple channels (search, social, shopping/feed, display) at a scale consistent with a multi-brand or multi-hundred-million-dollar revenue business. ~ Track record of owning performance marketing across multiple brands or business units simultaneously. ~ Strong command of performance marketing economics: Demonstrated ability to influence and align Creative, Merchandising, eCommerce, and executive stakeholders without direct authority over their teams.



~ Proven experience building and leading teams of leaders, and managing agency relationships at scale. ~ Strong executive presence and communication skills, with experience reporting directly to the C-suite or serving on a leadership team. ~ Hands-on fluency with major ad platforms (Google Ads, Meta Ads Manager) and analytics/reporting tools (Google Analytics, Tableau or Looker Studio), even if day-to-day execution sits with the team.

Experience across multiple retail or ecommerce verticals (such as outdoor, home, or specialty goods).

Experience with multi-brand or multi-site paid media management (shared team supporting several storefronts). Build and lead a performance marketing organization that spans 13 brands—few roles offer this breadth of strategic ownership.

Competitive

Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.

Competitive

Advantages (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.

Hiring Manager

Interview - A deeper conversation focused on your performance marketing leadership experience, portfolio-level strategy approach, and team-building philosophy. # Executive Interview - Discussion with senior CSC Generation leadership on strategic vision, cross-functional partnership, and P&L; accountability. # In-Person Interview - We'd like to meet you at one of our hub offices (Salt Lake City, Austin, or Toronto).

Reference

Checks - Conducted in parallel with the final stages where possible. # Candidates that are unwilling or unable to meet for an in-person interview will be removed from consideration immediately. C. Resident. #

📌 Vice President, Brand & Marketing Content (Calgary)
🏢 Lever
📍 Calgary