The Cabin Depot Group is a rapidly growing Canadian company serving the off-grid, recreational property, alternative energy and sustainable living markets across Canada and the United States. Since 2013, we have grown from a regional retailer into a multi-channel group encompassingB2C and B2B sales, retail, e-commerce, wholesale and exclusive distribution, proprietary brands, franchise locations and The Cabin Depot Outpost network.

The Cabin

Depot has been built around trust, expertise, authenticity, practical advice and a clear understanding of the customers we serve. As we enter our next stage of growth, our focus is onprofitable, sustainable growth while continuing to build the long-term value of our brands. We are seeking an experienced Vice President, Sales & Marketing to lead our Sales and Marketing teams and help drive the next stage of The Cabin Depot Group's growth.

This is an on-site executive leadership position based in Fredericton, New Brunswick and is not a work-from-home role. We have talented people across sales, marketing, creative, digital, web development and emerging technologies, including AI. A central responsibility will be to unify Sales, Marketing and Advertising around our brand and business objectives .

Our sales organization serves B2C and B2B customers across multiple channels, and the successful candidate will ensure how we market, advertise, communicate and sell works together as one coordinated strategy.

The objective is clear: increase sales and profitability, strengthen our brands, improve the effectiveness of our advertising and marketing, and identify new opportunities for growth. Lead the company'sSales and Marketing teams.

Align

Sales, Marketing and Advertising around common brand, revenue and profitability objectives. Mentor, motivate and develop team members while building a culture of initiative, collaboration and accountability. Identify opportunities toincrease sales, gross profit and overall profitability.

Develop strategies servingB2C and B2B customersacross retail, e-commerce, wholesale/distribution, franchise and Outpost channels. Establish sales targets, forecasts and meaningful KPIs. Strengthen sales processes, pipeline management, conversion, account development and retention.

Identify new markets, customers, partnerships,



products and sales channels throughout Canada and the United States. Work with purchasing, finance and operations to align inventory, pricing and promotions with profitability objectives. Brand & Marketing Own and protect thebrand identity, positioning and customer experienceof The Cabin Depot Group.

Ensure

Sales, Marketing and Advertising consistently communicate who we are, what differentiates us and the value we provide. Create brand consistency across stores, websites, advertising, social media, video, franchise locations, Outpost partners and communications. Lead the development ofThe Cabin Depot and our growing portfolio of proprietary and exclusively distributed brands.

Provide direction to our in-house creative, digital and web development resources. Connect advertising and marketing investment to measurable sales, margin and profitability objectives. Oversee content, video, social media, email marketing and customer engagement.

Meet regularly with franchise owners to communicate national sales, marketing and advertising strategies, share best practices and maintain alignment. Seek franchise owners' local market knowledge, recognizing that customers, competition and opportunities vary by region. Help franchise locations improve local sales and marketing performance while maintaining The Cabin Depot's brand standards.

Advertising & Customer Acquisition Provide strategic oversight ofGoogle Ads, Microsoft Ads, Meta/Facebook Ads and related PPC platforms, working with internal specialists to improve performance and return on advertising spend. Oversee customer acquisition, retention, CRM and e-commerce marketing. Develop the framework foraffiliate marketing and influencer/creator partnerships, including partner selection, brand standards and performance measurement.

Use sales, customer and marketing data to identify opportunities and make better commercial decisions. Technology & Continuous Improvement Encourage effective use ofAI,



automation and emerging technologiesthroughout Sales and Marketing. Work with internal specialists to identify where technology can improve productivity, customer experience, advertising, sales effectiveness and decision-making.

Experience withHubSpot, Shopify and SysPro, or comparable platforms, is an asset but not a requirement. Translate company objectives into actionable plans for Sales and Marketing. The successful candidate should have meaningful experience in sales, marketing, brand management or a related commercial leadership role , but we do not expect them to personally be the company's best PPC specialist, content creator, web developer or AI expert.

Strong commercial judgment and understanding ofsales, margins and profitability. An appreciation forbrand consistency and long-term brand value. An understanding ofB2C and B2B sales and marketing. Enough knowledge of modern marketing and advertising to lead specialists and evaluate performance.

A university degree in business administration, marketing, commerce or a related discipline is preferred , although equivalent senior-level experience and a demonstrated record of leadership and results will also be considered. We are looking for someone who sees this as a long-term opportunity to grow with the company . Equally important is someone who wants to become invested in the company, its people and its future - and help build something meaningful over the long term.

As a member of The Cabin Depot Group's senior executive team , the successful candidate will be eligible to participate in a share option program , providing the opportunity to benefit directly from the continued growth and success of the business.

The Cabin Depot

Group is entering an significant stage of growth. We have talented people, established brands, expanding B2C and B2B sales channels, a growing franchise network and significant opportunities ahead in Canada and the United States. Someone who can bring Sales, Marketing and Advertising together behind a common brand and business strategy while building strong relationships with our franchise owners and partners.

This is an opportunity to join the senior leadership of a growing company, influence its direction, develop people, build great teams and brands, and share directly in the value we create together. #

📌 VP, Marketing (Government) (Fredericton)
🏢 The Cabin Depot
📍 Fredericton