YouSet Insurance Performance Marketing Manager Jasper Alberta YouSet InsuranceCanada$90,000–$140,000 a year - Permanent, Full time Vision care Dental care Stock options Life insurance Extended health care Work from home Do you love scaling paid channels, experimenting with new tactics, and turning data into results? We’re looking for a Performance Marketing Manager to own and scale our paid acquisition strategy - helping us reach more Canadians, faster. Write compelling ad copy, define creative concepts, and collaborate with agency for asset production.

Continuously A/B test creatives, messaging, targeting, and placements. Creative & Messaging Create detailed briefs for UGC creators. Review and optimize ad creatives to ensure messaging-market fit.

Build a library of tested hooks, formats, and offers to improve scalability. Collaborate with the content/brand team to align paid ads with broader campaigns. Tracking, Analytics & Reporting Own performance dashboards: build, maintain, and automate reporting in GA4, Looker Studio, or similar.

Ensure data integrity through proper tagging (UTMs, GTM setup, event tracking). Conduct cohort and funnel analysis to measure CPA, CAC:LTV, and ROAS. Translate data into insights and actionable recommendations for leadership.

Channel

Expansion &

• Testing Identify and validate new acquisition channels (TikTok, YouTube,



Podcasts, Influencers, etc.). Build a testing roadmap (new audiences, offers, placements) and document learnings. Collaboration &

• Stakeholder Alignment Coordinate with SEO/content team to ensure paid and organic alignment (keywords, messaging). Data-driven: Strategic: Comfortable drawing clear lines between marketing investment and business outcomes. 5+ years of experience in performance or growth marketing with deep expertise across Paid Search &

• Paid Social. ~ Experience managing external agencies & freelancers. ~ Strong grasp of CPA, ROAS, LTV and unit economics. ~ Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis). ~ Excellent written and spoken English

• French is a plus. Up to 5 weeks of vacation per year ~100% remote or downtown Montreal office ~ Comprehensive health, dental, vision & life insurance ~ Paid parental leave (4 months top-up) ~ Flexible start date (the sooner the better!) Job Types: Full-time, Permanent Pay: $90,000.00-$140,000.00 per year Benefits: Extended health care Life insurance Paid time off Stock options Work from home How many years of work experience do you have in performance marketing? Do you have B2C marketing experience?

Work Location: Remote #

📌 YouSet Insurance Performance Marketing Manager Jasper Alberta
🏢 The Fairmont Jasper Park Lodge
📍 Jasper