Senior Content Marketing ManagerJoin Wave HQ as a Senior Content Marketing Manager to lead high‑impact content that educates, inspires, and converts small‑business owners at every stage of their journey—from awareness to activation and growth.Base pay range:CA$90,000.00/yr – CA$100,000.00/yrResponsibilitiesDevelop and execute a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.Create and oversee high‑quality content across web, blog, email, social, and in‑product channels that builds awareness and drives adoption.Plan and execute editorial calendars that balance brand storytelling with performance outcomes.Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.Partner with Product Marketing to translate product value into compelling stories and educational resources.Work with Lifecycle and Product teams to create personalized, journey‑based content that nurtures activation, conversion, and retention.Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.Track and analyze content performance to understand impact on awareness, engagement, and conversion, and continuously refine messaging, topics,



and formats based on data and audience insights.Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone.Qualifications7+ years of experience in content marketing and brand storytelling, ideally within SaaS, fintech, or a product‑led company.A natural storyteller capable of simplifying complex topics (such as finance and taxes) into human, explicit, and useful content.Strong SEO and content performance abilities—comfortable with both keyword strategy and creative direction.Deep understanding of how content connects across the funnel—from awareness to activation to advocacy.Expertise at working cross‑functionally and managing multiple projects with creative rigor and strategic focus.Empathy for small‑business owners and a passion for helping them succeed.Additional InformationSeniority level:Not ApplicableEmployment type:Full‑timeJob function:Marketing and SalesIndustry:Software DevelopmentLocation:Toronto, Ontario, CanadaWave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by [email protected] .This advertised posting is a current vacancy.#J-18808-Ljbffr

📌 Content Marketing Manager - C$90,000 - C$100,000 A Year (Toronto)
🏢 Wave
📍 Toronto