Application Deadline: 10/01/2026 Address: 250 Yonge Street Job Family Group: Marketing Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Leads/participates in the design, implementation and management of recent digital marketing campaign and program solutions. Builds automated Marketing campaigns across digital channels Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.



Monitors workflows for audience segmentation and personalized communications Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs. Supports the execution of strategic initiatives in collaboration with internal and external stakeholders. Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives. Analyzes data and information to provide customer behavior and campaign related insights and recommendations. Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements. Monitors compliance with policy, brand standards and design system standards, escalates as required. Coordinates and executes campaign and program activities; makes changes to resolve issues. Monitors and tracks campaign performance and addresses any issues. Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Exercises judgment to identify, diagnose, and solve problems within given rules. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the

📌 Marketing Journey Developer (Toronto)
🏢 BMO Financial
📍 Toronto