Head of Product Marketing

About the Company

Creative online fundraising software for individuals & nonprofit organizations

Industry

Internet

Type

Privately Held

Founded

2014

Employees
200

Categories
Non-Profit & Philanthropy
Technology
Information Technology & Services
SAAS
B2B

Specialties
nonprofits
fundraising
donor relationship management
fundraising coaching
recurring giving
text-to-give
nonprofit growth
fundraising automation
crm
donation form
online fundraising
ai
in-person fundraising
fundraising events
nonprofit software
donor engagement
analytics & reporting
peer-to-peer
crowdfunding
nonprofit technology
online giving
donation page
nonprofit
donor management
and fintech

About the Role

The Company is seeking a Head of Product Marketing to join their agile team. The successful candidate will be responsible for building and leading the product marketing function, with a focus on driving growth, conversion, and retention. This role is pivotal in owning the company's positioning and messaging across diverse nonprofit audiences, defining the Product-Led Growth strategy,



and collaborating with cross-functional teams to ensure successful product launches.

The Head of Product Marketing will also be tasked with team leadership, strategy, and scalable operations, as well as establishing explicit, data-driven KPIs for product marketing initiatives.

Applicants should have a minimum of 7 years' experience in product marketing leadership, particularly in SaaS, B2B, or B2B2C environments. The role requires a candidate with a proven track record in management, process design, and a deep understanding of Product-Led Growth.
The ideal candidate will be highly data-driven, with exceptional analytical abilities, and possess outstanding narrative and messaging capabilities. Experience in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals is a plus.

The Head of Product Marketing will be expected to work closely with Product, Sales, and Customer Success teams, and should be adept at cross-functional orchestration to achieve commercial goals.

Hiring Manager Title

SVP of Marketing

Functions
Product Marketing

📌 Head Of Product Marketing Vaughan (Canada)
🏢 Leading
📍 Canada