Select how often (in days) to receive an alert: Requisition ID: Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose Delivers the Scene+ engagement program for Scotiabank clients — turning loyalty engagement strategy into live, measurable offers, campaigns and lifecycle journeys that drive profitable client behaviours such as card activation, everyday spend capture, deposit and balance growth, product depth, digital adoption and retention. Reporting to the Senior Manager, Loyalty Engagement, this role is the execution and analytical engine behind the engagement mandate: it builds the offers, runs the test-and-learn agenda, measures what worked, and manages the day-to-day working relationships with Scene+ and coalition partners that bring those offers to life. The role is accountable for executional excellence, accuracy and speed — ensuring every loyalty offer reaching a Scotiabank client is relevant, commercially sound, correctly disclosed and fully compliant with governing regulations, internal policies and procedures. Is this role right for you? - In this role you will: 1. Offer & Campaign Delivery Build and deliver loyalty offers, accelerators, bonus-point promotions and always-on lifecycle journeys that target defined client behaviours across Cards, Day-to-Day Banking and Lending. Develop campaign briefs, offer mechanics, eligibility logic, terms and conditions and creative inputs; shepherd each initiative from brief through build, QA, launch and wrap-up. Manage the loyalty engagement campaign calendar — sequencing, dependencies, capacity and critical-path dates — and flag conflicts or slippage early. Coordinate execution across Marketing, Digital, Channels, Martech, agency and Scene+ delivery teams to ensure on-time, on-brief, error-free deployment. 2. Measurement, Analytics & Test-and-Learn Own the day-to-day performance measurement of loyalty engagement initiatives: build the reporting,



track results against KPIs, and surface insight rather than raw data. Design and run the test-and-learn agenda in partnership with Data & Analytics — including control-group setup, incrementality reads and explicit hypotheses for each test. Maintain the offer performance library: what worked, for which segment, at what cost, with what lift — so learnings compound rather than reset each cycle. Support business casing and offer economics (cost per incremental behaviour, earn-to-burn, projected lift and payback), preparing the analysis the Senior Manager takes forward for approval. Prepare monthly and quarterly performance packages and scorecards for internal leadership and partner forums. 3. Partner & Ecosystem Support Act as a day-to-day working contact for Scene+ and coalition partners (Empire/Sobeys, Cineplex, Home Hardware, Shell and emerging partners) on offer development, activation and reporting. Support delivery of Scotiabank’s consortium commitments, including the Empire Net New Shopper Commitment — tracking progress, maintaining the performance view and escalating risks to target. Gather and maintain the partner offer inventory and calendar inputs, ensuring Scotiabank moments are represented and correctly executed by partners. Prepare materials for partner working sessions and business reviews. 4. Business Line & Stakeholder Enablement Support Cards, Day-to-Day Banking, Lending, Branch and Contact Centre teams with loyalty value proposition content, FAQs, client-facing narratives and enablement materials. Respond to business-line questions on offer eligibility, mechanics and performance, acting as a reliable first point of contact for the engagement portfolio. Build effective working relationships across Marketing, Data & Analytics, Technology, Legal, Compliance and Risk to keep initiatives moving. Contribute competitive and market scans on loyalty engagement practices to inform the broader strategy. 5. Risk, Governance & Controls Understand how the

📌 Manager, Loyalty Engagement (Toronto)
🏢 Scotiabank
📍 Toronto