Seeking a proactive Inside Lead Generation Associate to power outbound outreach for an industry-leading client.

Ideal for phone-savvy communicators who love engaging new prospects, driving lead generation, and expanding market reach! Key Responsibilities Market Research & Prospecting Research and identify potential commercial clients within targeted industries and geographic markets.

Develop and maintain prospect lists using online research tools, databases, social media platforms, and industry resources.

Identify key decision-makers, influencers, and stakeholders within target organizations.

Analyze industry trends and opportunities to help expand our commercial market presence Lead Generation & Business Development Conduct outbound calls, emails, and other outreach activities to introduce company services and solutions.

Generate qualified sales opportunities for the Commercial Sales Team.

Build and maintain a consistent pipeline of prospective customers.

Schedule appointments, meetings for commercial sales representatives.

Follow up with prospects and nurture relationships to advance opportunities Relationship Building Establish trust and credibility with potential customers through professional communication and consultative conversations.

Understand prospect needs, challenges, and business objectives to identify potential solutions.

Build long-term relationships with prospects to create future business opportunities. CRM & Reporting Accurately record prospect interactions, activities, and opportunities within the company's CRM system.

Maintain up-to-date prospect and customer information.

Track lead generation activity, conversion metrics, and appointment-setting performance.

Provide regular reports and feedback on market intelligence, competitor activity,



and business opportunities.

Collaboration Work closely with Commercial Sales Representatives to ensure seamless handoff of qualified opportunities.

Collaborate with management to develop target account strategies and outreach campaigns.

Contribute ideas for commercial market growth.

Qualifications Previous experience in lead generation, inside sales, business development, customer service, or account management is preferred.

Solid communication and interpersonal skills.

Comfortable making outbound calls and engaging with business decision-makers.

Excellent organizational and time management skills.

Self-motivated with the ability to work independently and achieve performance targets.

Proficiency with CRM platforms, Microsoft Office, and online research tools.

Experience working in commercial services, facility services, healthcare, hospitality, property management, or related industries is considered an asset.

Key Performance Indicators (KPIs) Number of new prospects identified monthly.

Outbound call and email activity levels.

Qualified leads generated.

Appointments and meetings booked.

Sales opportunities created for the Commercial Sales Team.

Pipeline growth and lead conversion rates.

What Success Looks Like The Inside Commercial Lead Generation Associate consistently identifies new business opportunities, develops meaningful relationships with prospective customers, and creates a steady flow of qualified commercial leads that contribute directly to the growth of the company's commercial sales division.

This position serves as a key bridge between market opportunity and revenue generation through , helping our team expand into new commercial sectors while strengthening our presence within each vertical.

📌 Inside Lead Generation Associate (Mississauga)
🏢 Waterford Executive
📍 Mississauga