Company Overview

Perri's Corporation is a renowned manufacturer specializing in high-quality musical accessories, including guitar, saxophone, and brass straps. Also a line of novelty and premium socks for all industries. With a rich history of craftsmanship and innovation, the company serves over 5000 retailers and tens of thousands of musicians worldwide, offering a diverse range of original designs and licensed products.

Overview
We are seeking a energetic and visionary Creative Lead to lead our creative team in developing compelling visual and content strategies that elevate our brand presence across multiple channels. This role demands a strategic thinker with a passion for music-related products, digital marketing expertise, and the ability to inspire creative ideas that resonate with our global audience. The Creative Head will oversee all creative initiatives, ensuring alignment with brand goals and market trends.

Responsibilities

- Develop and execute comprehensive creative strategies for digital campaigns, social media marketing, and advertising initiatives.
- Lead the design and production of visual content using Adobe Creative Suite to ensure high-quality output across platforms.
- Manage content marketing efforts including copywriting, blog posts, product descriptions, and multimedia content to engage diverse audiences.
- Oversee multichannel marketing campaigns integrating SEO, email marketing, Google Analytics insights, and performance marketing techniques.
- Collaborate with product management and sales teams to create compelling advertising sales materials and promotional content.
- Supervise the creation of print advertising materials while maintaining consistency with digital branding efforts.
- Drive innovation in e-commerce presentation through website management using WordPress, HTML adjustments, and product storytelling.




- Monitor campaign performance through analytics tools like Google Analytics to optimize strategies continuously.
- Coordinate research initiatives to stay ahead of market trends in B2B marketing, social media platforms such as Facebook Advertising, and digital advertising tools like Google AdWords.
- Manage budgeting for creative projects to ensure efficient resource allocation while meeting deadlines.

Skills

- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for designing engaging visual content.
- Strong understanding of SEO principles and social media marketing strategies across platforms including Facebook Advertising.
- Expertise in multichannel marketing approaches integrating digital marketing, print advertising, and product promotion.
- Experience with advertising sales support through compelling creative assets.
- Knowledge of WordPress website management along with basic HTML skills for content updates.
- Familiarity with marketing automation tools and analytics platforms such as Google Analytics to measure campaign success.
- Excellent copywriting skills tailored for diverse audiences in both B2B and B2C contexts.
- Ability to manage multiple projects simultaneously while maintaining attention to detail within budget constraints.
- Strong research capabilities to identify emerging trends in digital marketing and e-commerce sectors. This paid position offers an exciting opportunity for a creative leader passionate about music accessories and digital innovation to shape our brand’s visual identity globally. We invite candidates who are eager to inspire teams, craft impactful campaigns, and contribute meaningfully to our company's growth trajectory.

If you are ready to bring your organizational talents to a vibrant company that values creativity and dedication, we invite you to apply now.

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Work Location: In person

📌 Creative Lead (Canada)
🏢 Perri's
📍 Canada