Brand & Communications BTL Implementer

Location: Alberta, Canada
Job Type: Contract | Onsite
Salary: Open to discuss the payrate

Job Summary

We are seeking an experienced Brand & Communications BTL Implementer to support marketing initiatives within the Mobility & Convenience retail business. This role will lead the execution of Below-the-Line (BTL) marketing campaigns across retail, convenience, fuel, and EV charging environments.

The ideal candidate has strong experience in brand marketing, integrated communications, campaign execution, agency management, and marketing budget management.

Qualifications

- Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
- 4+ years of experience in Brand Marketing, Integrated Marketing Communications, BTL marketing, or related areas.
- Proven experience managing end-to-end BTL marketing campaigns.
- Experience working with advertising/marketing agencies or in a client-side marketing environment.
- Strong agency, stakeholder, project,



and budget management experience.
- Understanding of brand governance, legal/regulatory compliance, and marketing risk management.
- Strong analytical, communication, organizational, and presentation skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong commercial and financial acumen.

Preferred Skills

- Data-driven approach to campaign optimization.
- Experience in retail, consumer, mobility, fuel, EV, or convenience marketing is an asset.
- Solid ability to influence and collaborate across Marketing, Product, Finance, Legal, Procurement, and agency teams.
- High attention to detail and ability to turn strategy into measurable business results.

Pay: $50.00-$55.00 per hour

Expected hours: 40.0 per week

Benefits:

- Dental care
- Life insurance
- Paid time off
- Vision care

Work Location: In person

📌 Brand Marketing & BTL Communications Manager (Canada)
🏢 Cenergy International
📍 Canada