Enhance Poka's voice in the market as a Content Marketing Strategist. This pivotal role drives comprehensive content strategies to accelerate growth across multiple formats and channels. Poka is seeking a hands-on Content Marketing Strategist to lead our global content initiatives.

Collaborating closely with the VP Marketing and cross-functional teams, you'll define strategic messaging across the buyer journey. Your priority will be to leverage AI tools in creating impactful video content and high-value marketing materials that translate complex ideas into transparent narratives. Key Responsibilities:

- Define and execute a comprehensive content strategy
- Build and manage an editorial calendar mapped by buyer personas




- Lead Poka’s video content strategy with measurable impact
- Produce content assets like whitepapers and blogs
- Track content KPIs and refine strategy based on insights Requirements:
- 5+ years in content marketing, B2B SaaS experience
- Proven experience in developing multi-format content strategies
- Strong writing and editing skills for technical topics
- Analytical skills for measuring content effectiveness
- Experience using AI tools for content optimization Shape the narrative of manufacturing tech at Poka and drive measurable business results.

📌 Content Marketing Strategist at Poka (Montreal)
🏢 Poka
📍 Montreal