Full-time | Hybrid — Victoria, BC strongly preferred (open to elsewhere in BC or Alberta) | Reports to CEO

About Feisty Media

Feisty Media covers women's sports and women’s health through a variety of content platforms, and provides health education for empowered, savvy, active women. Feisty builds audiences and serves communities through podcasts, social media, written content, events, and training programs and online courses.

About the Role

Feisty Media is looking for a Director of Sales & Marketing to own the strategy and execution behind how we sell our digital products — group coaching, online courses, and events — across the entire Feisty ecosystem. This is a hybrid strategist/operator role: you'll set the sales and marketing plan across channels, then roll up your sleeves to make sure it gets executed well.

Feisty is a high-growth startup, and this role moves at that pace: priorities shift as we learn, and the right candidate is energized by that environment.

You'll lead a small team of contractors, partner closely with the CEO and Director of Operations, and be the person ultimately accountable for turning Feisty's audience and content into revenue. You believe in what Feisty stands for: building audiences and community for women's sports and active, empowered women, and you have a genuine penchant for sales. You like closing the loop between a great product and the person who needs it.

Key Responsibilities

Sales & Marketing Strategy

- Own the strategy for how Feisty sells group coaching, online courses, and events across our ecosystem — podcasts, newsletters, sales emails, social, and paid channels.
- Translate company priorities and product launches into an integrated, cross-channel go-to-market plan, and act as the integrator who keeps execution aligned to it.
- Develop and manage a paid acquisition strategy, including paid social; experience running Meta Ads is a strong asset.
- Set the sales calendar and campaign cadence in partnership with the CEO and leadership team.





Execution & Campaign Management

- Write and oversee sales emails and campaigns, including audience selection, segmentation, and targeting.
- Review and copy-edit sales and customer-facing collateral before it goes out, with a sharp eye for tone, clarity, and accuracy.
- Coordinate cross-channel promotion (email, website, social, podcast, events) so messaging and timing are aligned.
- Oversee email marketing execution: tagging, UTM tracking, campaign and workflow builds, and list hygiene.
- Troubleshoot the email marketing platform and resolve issues when automations or sends don't behave as expected.
- Work in WordPress to manage ads and build sales and lead-generation pages.
- Design, build, and optimize sales funnels from lead capture through purchase, including lead magnets, nurture sequences, sales pages, and post-purchase journeys that drive repeat buyers.

Data, Reporting & Planning

- Build and maintain a system to track, analyze, and report on marketing and sales performance across all channels, including funnel conversion rates at each stage.
- Partner with the Director of Operations, CEO, and CFO to review what's working and what isn't, and use that data to shape ongoing sales and marketing plans.
- Set clear performance benchmarks and keep leadership informed with regular, digestible reporting.

Team Leadership

- Manage and mentor four contractor direct reports: writer(s), social media coordinator, and podcast network manager.
- Set priorities, review output, and ensure the team's work ladders up to the overall sales and marketing strategy.
- Partner with the Operations team on tech stack training,



including identifying common problems and building simple Q&A;/troubleshooting resources over time.

About You

- A genuine believer in Feisty and its mission, with a real penchant for sales. You enjoy the work of turning interest into revenue.
- Proven experience developing and executing multi-channel sales and marketing strategy (email, social, podcast/audio, paid).
- Hands-on experience with paid social advertising; Meta Ads experience is a strong plus.
- Strong email marketing and funnel-building background, including tagging, UTM building, lead generation, automations, workflows, and list hygiene.
- Comfortable working in WordPress — managing pages, ads, and setting up products for sale.
- A confident, persuasive sales copywriter and copy editor with excellent attention to detail.
- Data-driven: comfortable building simple systems to track and analyze marketing performance and translating findings into recommendations.
- Ideally, experience working in a high-growth startup or scale-up environment, and comfort with the pace, ambiguity, and resourcefulness that comes with it.
- Comfortable taking direction from the CEO and leadership team while owning execution independently.
- Based in or willing to work hybrid from Victoria, BC (strongly preferred), or otherwise located in BC or Alberta.
- Experience leading or managing a small team, ideally including remote contractors.
- Marketing agency, startup, or in-house e-commerce/DTC experience is a strong asset.

Engagement Details

- Full-time position.
- Hybrid working arrangement. Solid preference for candidates based in Victoria, BC; open to candidates elsewhere in BC or Alberta.
- Reports to the CEO; partners closely with the Director of Operations.
- Manages four contractor direct reports (writers, social media coordinator, podcast network manager).
- Start timing flexible; ideally begins prior to October 19th, 2026.
- Salary range $85k-$110k depending on experience level

📌 Director of Sales & Marketing (Canada)
🏢 Feisty Media
📍 Canada