Google & Meta Ads Manager

Location: Lethbridge, Alberta

Position: Full-Time, On-Site

Company: Inmotion Media Ltd.

About Inmotion Media

Inmotion Media is a full-service marketing and production agency based in Lethbridge, Alberta. We work with a diverse range of businesses and organizations across Southern Alberta and beyond, delivering everything from digital advertising and websites to creative, video, branding and social media.

We are looking for a Google & Meta Ads Manager to join our growing team and take ownership of paid digital advertising campaigns for a diverse portfolio of clients.

This is a hands-on position for someone who understands that successful advertising is about more than launching an ad. You’ll be responsible for building, managing, tracking, analyzing and continuously improving campaigns that generate measurable results.

The Role

As our Google & Meta Ads Manager, you will manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) for clients across a wide range of industries.

You’ll work closely with our creative, social media, web development and account management teams to develop campaigns that connect the right audience with the right offer—and ultimately generate leads and business.

This position is ideal for someone who enjoys digging into data, solving problems, testing ideas and finding ways to improve campaign performance.

You will have the opportunity to grow into a larger Performance Marketing / Digital Advertising role as your experience and responsibilities develop.

Key ResponsibilitiesGoogle & Meta Advertising

- Build, launch and manage Google Ads campaigns across Search, Display, Performance Max and other relevant campaign types.
- Build, launch and manage Meta advertising campaigns across Facebook and Instagram.
- Develop lead generation campaigns based on client objectives, budgets and target audiences.
- Conduct keyword research, audience research and competitive research.
- Build and manage campaign structures, ad groups, audiences, keywords and targeting.
- Write and test ad copy in collaboration with the creative team.
- Coordinate creative requirements for Meta campaigns.
- Manage daily and monthly advertising budgets across multiple clients.
- Monitor campaign performance and identify opportunities for improvement.
- Continuously test audiences, creative, messaging, offers, keywords, landing pages and campaign strategies.
- Optimize campaigns based on measurable performance rather than assumptions.

Campaign Tracking & Analytics A major component of this position will be ensuring we can accurately measure what happens after someone clicks an advertisement. You should have a strong understanding of:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)




- Google Ads conversion tracking
- Meta Pixel and Conversions API
- GA4 events and key events
- UTM tracking
- Conversion attribution
- Form submission tracking
- Click-to-call tracking
- Website engagement tracking
- Call tracking platforms and attribution

You will be responsible for helping ensure campaigns are properly configured to track meaningful conversions and that advertising decisions are based on reliable data. Lead Generation & Conversion Optimization

You’ll work beyond the advertising platform itself to help improve the entire path from ad → landing page → lead → customer.

Responsibilities may include

- Reviewing landing pages for conversion opportunities.
- Understanding landing page structure, messaging and calls-to-action.
- Identifying potential friction points in the conversion process.
- Working with our web development team to communicate landing page requirements.
- Providing recommendations for page layout, copy, forms, calls-to-action and tracking.
- Participating in landing page testing and optimization.
- Understanding how campaign intent should influence landing page content.

You don't need to be a full-time web developer, but you should be comfortable understanding how websites and landing pages work and communicating effectively with developers. Reporting & Analysis
- Monitor campaign performance and identify trends.
- Analyze cost per lead, conversion rates, click-through rates, cost per click, impression share and other relevant KPIs.
- Identify underperforming campaigns and develop strategies to improve them.
- Prepare campaign performance reports.
- Communicate campaign results and recommendations to internal teams and clients when required.
- Translate advertising data into clear, actionable recommendations.

What We're Looking ForRequired
- Demonstrated hands-on experience managing Google Ads and Meta Ads.
- Thorough understanding of the Google Ads and Meta Ads platforms and their respective backends.
- Experience managing lead-generation campaigns.
- Strong understanding of campaign budgets and optimization.
- Strong analytical and problem-solving skills.
- Understanding of conversion tracking and attribution.
- Experience with Google Tag Manager and Google Analytics 4.
- Understanding of GA4 events and key events.
- Ability to work with website and development teams.
- Strong attention to detail.




- Excellent organizational skills.
- Ability to manage multiple clients and campaigns simultaneously.
- Strong written and verbal communication skills.
- Ability to work independently while also collaborating with a creative and technical team.

Assets
- Google Ads certifications.
- Meta Blueprint certification.
- Experience with call tracking platforms.
- Experience with Google Looker Studio.
- Experience with WordPress and/or Elementor.
- Basic understanding of HTML/CSS.
- Experience developing or optimizing landing pages.
- Experience with CRM and lead management platforms.
- Experience working in an agency environment.
- Experience managing advertising campaigns across multiple industries.

You’ll Fit Well Here If...
- You enjoy looking at numbers and figuring out why something is happening.
- You naturally want to test, optimize and improve.
- You don't accept "that's just how the campaign is performing" as an answer.
- You can move comfortably between creative conversations and technical conversations.
- You understand that a great ad can't fix a bad landing page.
- You are comfortable managing multiple projects with competing deadlines.
- You can communicate technical information in a way that clients and non-technical team members understand.
- You enjoy working with different industries, audiences and marketing challenges.
- You are curious and constantly learning as advertising platforms change.

The Opportunity This is a position with room to grow.

As your experience and capabilities develop, there is an opportunity to take on increased responsibility for performance marketing strategy, campaign planning, client strategy, reporting, conversion optimization and larger advertising accounts.

We are looking for someone who wants to build their career in digital advertising—not someone who simply wants to push campaigns live and move on to the next task.

You'll be surrounded by a team of graphic designers, videographers, photographers, social media specialists, web developers and marketing professionals, giving you the opportunity to collaborate across nearly every part of the digital marketing process.

Position Details

Position: Google & Meta Ads Manager

Employment: Full-Time

Location: In office — Lethbridge, Alberta

Schedule: Monday–Friday, Full-Time

Department: Digital Marketing / Performance Advertising

Compensation: Based on experience and qualifications.

If you're a performance-minded digital marketer who enjoys turning advertising budgets into measurable business results, we'd like to hear from you.

Pay: $48,000.00-$72,000.00 per year

Benefits

- Casual dress
- Dental care
- On-site parking

Work Location: In person

📌 Google and Meta Ads Manager (Lethbridge)
🏢 Inmotion Media
📍 Lethbridge