Location

This is a hybrid contract role with in-office work required two days per week at one of our SafetyCo locations. The role also requires travel to other SafetyCo locations across Ontario approximately twice per month.

Duration

This is a fixed-term contract ending July 27, 2027, with the possibility of extension.

Project Overview

At SafetyCoLabs, we're building the future of workplace learning and rethinking how businesses discover, evaluate, and buy the solutions they need. Learn more about SafetyCoLabs https://safetycolabs.ca/

As a Growth Marketing Manager, you'll build the digital growth engine that helps SafetyCo generate demand, acquire customers, improve conversion, and scale. You'll own the systems, channels, technology, data, and experimentation that drive measurable marketing growth.

Marketing is changing. AI isn't replacing marketers. It's replacing repetitive work. The marketers who will thrive over the next decade won't be the ones creating the most campaigns. They'll be the ones building the smartest systems.

At SafetyCo, we believe marketing is becoming a blend of creativity, technology, data, automation, and experimentation. We already have someone responsible for telling our story. Now we're looking for someone to build the engine that helps more people hear it.

Why This Role Exists

This role exists to build a predictable, scalable customer acquisition engine that leverages data, AI, automation, and continuous experimentation to help SafetyCo grow.

You'll work alongside our Marketing Manager, who leads brand, creative, content, campaigns, and storytelling. Your focus will be the measurable growth engine behind those efforts, turning traffic into leads, leads into customers, and data into better decisions.

You'll own the systems, channels, technology, and optimization that drive digital growth, including:

- How we generate qualified leads.
- How we convert website visitors.
- How we measure marketing performance.
- How we leverage AI across marketing and the broader business.
- How we automate repetitive work. How we improve customer acquisition over time.

What Success Looks Like Success in this role means:

- SafetyCo has a clear, measurable digital growth strategy tied to business outcomes.
- Paid and organic channels consistently generate qualified traffic and leads.
- Website performance and conversion rates improve through ongoing testing and optimization.
- Marketing performance is clearly measured through dashboards, reporting, and attribution.
- Customer acquisition costs, lead quality, conversion rates, and other key growth metrics are actively monitored and improved.
- AI and automation are embedded into marketing workflows to reduce repetitive work and increase efficiency.
- Growth opportunities are identified through data, customer behaviour, experimentation, and market insight.
- The team operates with a culture of testing, learning, and continuous improvement.
- Leadership has clear visibility into what's working, what's not, and where to invest next.

Requirements

What You'll Do

Digital Growth Strategy

Develop and execute SafetyCo's digital growth strategy, identifying and prioritizing opportunities based on business impact, customer acquisition, and marketing performance.

Performance Marketing





Own paid advertising strategy across Google, LinkedIn, Meta, and other digital channels, continuously improving cost per lead, cost per acquisition, return on ad spend, and qualified lead volume.

Search Engine Optimization

Lead technical and content SEO strategy, improving organic rankings, technical SEO, schema, internal linking, local SEO, SERP performance, and visibility in AI-powered search.

Conversion Rate Optimization

Continuously improve website performance through experimentation, including A/B testing, landing pages, registration flows, forms, calls-to-action, and checkout experiences.

Marketing Analytics & Reporting

Measure what matters and build dashboards and reporting that give the team and leadership clear visibility into marketing performance, attribution, opportunities, and areas for investment.

AI, Automation & Innovation

Help SafetyCo become an AI-first marketing organization by identifying opportunities to automate repetitive work, experimenting with emerging AI tools, and building workflows that improve speed, quality, and efficiency.

Marketing Technology

Own the technology behind the growth engine, including platforms such as Zoho, Google Analytics, Google Tag Manager, Microsoft Clarity, WordPress, Google Data Studio, CRM integrations, APIs, automation platforms, and analytics and reporting tools.

Growth Experimentation

Develop and execute experiments across channels, campaigns, websites, and systems to identify what works, learn quickly, and continuously improve marketing performance.

Systems & Process Optimization

Identify repetitive, inefficient, or manual processes and build smarter systems, integrations, and workflows that allow the team to scale without adding unnecessary complexity.

Continuous Improvement

Use data, customer behaviour, market feedback, and performance insights to identify growth opportunities, challenge assumptions, test new ideas, and improve how SafetyCo attracts and converts customers.

What You Bring

Required

- 2–5+ years of experience in go-to-market Operations or Automation
- Strong understanding of sales and marketing processes
- You know how to learn, connect technology to business strategy, and build solutions that create measurable value.
- Experience working with CRM platforms and GTM technologies
- Strong analytical and problem-solving skills
- Excellent organizational and communication abilities
- Ability to manage multiple projects simultaneously
- High ownership, curiosity, initiative, and comfort working in ambiguity.
- Experience with: Growth Marketing, Performance Marketing, Google Ads, SEO, CRO, Marketing Analytics, Marketing Automation, CRM Platforms, Landing Page Optimization, A/B Testing, Attribution

Preferred:
- Experience with Clay, N8n, Lovable, Cursor, Bolt, Replit, Make, Zapier, ChatGPT, Claude, Gemini and Perplexity
- Experience with AI-powered workflow development




- Experience using APIs and automation platforms
- Familiarity with tools such as HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, and enrichment providers
- Experience with no-code/low-code automation tools
- Basic SQL, JavaScript, or Python knowledge is an asset
- Experience in B2B SaaS or service-based businesses

Core Competencies Growth & Commercial Thinking

Connects marketing activity, customer behaviour, technology, and data to business priorities, customer acquisition, and revenue growth.

Systems & Builder Mentality

Thinks in systems rather than tasks and is comfortable building processes, workflows, and solutions from the ground up.

Experimentation & Curiosity

Challenges assumptions, tests ideas, learns quickly, and continuously looks for better ways to solve problems.

Execution & Ownership

Takes ideas from opportunity through execution, manages competing priorities, and follows through on measurable outcomes.

Problem Solving & Innovation

Enjoys solving difficult problems, connects technology to business needs, and looks for smarter solutions rather than simply adding more process.

Benefits

Health & Wellness

- We take care of our people, because you can’t look after others if you’re not looked after too.
- Comprehensive health, dental, and vision benefits
- Access to mental health resources and wellness programs that support your well-being
- Employee Assistance Program (EAP) for confidential personal and professional support when you need it

Work-Life Balance
- We believe great work happens when people actually have time to live their lives too.
- Two weeks of vacation to start, with more as you grow with us
- Paid sick days and personal time when you need it
- No regular overtime, your evenings are yours
- A full company shutdown between Christmas and New Year’s (yes, we all take the break)

Perks & Extras
- The little things matter too.
- Employee discounts on select products and services
- Team events, social activities, and recognition moments that actually feel fun (not forced)
- The chance to do meaningful work that genuinely improves workplace safety in communities

Company Culture
- This is a place where people matter.
- A collaborative, inclusive, and supportive team setting
- Business casual dress
- A real commitment to learning, development, and helping people grow
- A workplace where ideas are welcomed, voices are heard, and contributions actually make a difference

About SafetyCo SafetyCo is Canada’s leading integrated workplace safety partner, bringing together specialized safety companies, expert teams, and industry-leading services into one coordinated model, where we’re actively changing how workplace safety is done.

We help take the complexity out of workplace safety by making it simpler and more connected. Instead of juggling multiple providers, clients get one integrated partner for training, consulting, compliance, emergency response, occupational health, and risk management. The result is less chaos, stronger compliance, and safer workplaces that actually run better. And we do this all alongside a team of great people who genuinely enjoy what they do.

- This Employment Ontario initiative is funded in part by the Government of Canada and the Government of Ontario.

📌 Growth Marketing Manager (Greater Toronto Area)
🏢 SafetyCo
📍 Greater Toronto Area