- We’re looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack’s rapidly growing Paid Social program across channels like Meta, YouTube, TikTok, Pinterest, and Reddit

- Manage and efficiently scale Thumbtack’s Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue

- Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth

- Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels

- Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices

- Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms

- Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results

- Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative

Benefits

- Parental leave

- Health insurance
- Community matters | Sure, our ways of connecting have changed. But we haven’t missed a beat, from virtual concerts to “TTversary” celebrations to weekly catch-ups

- Always be improving | We bring out the best in our colleagues — and our product — by pushing each beyond what we believe we’re capable of. We give honest feedback, even when it’s hard

- Wellness is a way of life | We promote balance with generous PTO and company-wide holidays — and find our centers every Wellness Wednesday with yoga featuring a Thumbtack pro
- A worthy mission | In a world where tech is often seen as eroding good jobs, we’re helping small business owners thrive.



Our product makes entrepreneurship accessible to everyone

- Driven by our values | Our values are the compass by which we make all our decisions.

Each one matters: Lead with why, Make it count, Own it, Choose teamwork, and Say what you mean

- Plus, amazing benefits | All the benefits you’d expect, plus a few more: generous parental and fertility perks, $1800 for Thumbtack services per year and a $1200 remote work stipend

- Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack

- 20+ company-wide holidays including two week-long shutdowns

- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila

- Cell phone and WiFi reimbursements

- Subscriptions and Employee Assistance Program for mental health and well-being- You’re a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation

- If you love uncovering the next lever before anyone else sees it, this role is built for you

- Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results

- Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit

- Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks

- Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling

- 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend

- Bachelor’s/Master’s in Marketing, Business, Statistics, Economics, or a related field preferred

- Confident communicator with proven experience collaborating with multiple cross-functional partners

📌 Growth Marketing Manager (Paid Social) (Toronto)
🏢 Thumbtack
📍 Toronto