- Reports to: Fish World Product Manager

- Big Viking Games is looking for a Live Content Marketing Specialist to support Fish World, one of our long-running live-service games with a loyal player community and recurring content calendar

- This is a hands-on, detail-heavy role for someone who can help prepare, configure, schedule, QA, and ship weekly content releases and promotional activity with consistency and accuracy

- You will work closely with the Fish World Product Manager, Production, Art, QA, Product, and Live Operations to keep releases moving, ensure assets are prepared correctly, and help deliver player-facing content that meets the standards of the game

- This role is not about high-level marketing theory. It is about execution. You will work inside the release pipeline, manage content details, prepare assets, follow pricing and naming standards, update Jira and Confluence, respond to QA, and help fix live issues quickly when something goes wrong

- You will also be expected to work in an AI-forward way. BVG is actively using AI tools and workflows to reduce manual work, improve quality checks, speed up documentation, and make recurring release work more efficient. The right person is comfortable using AI tools daily, adopting existing workflows, and identifying what should be automated next

- Own the Fish World release calendar for your lane, including weekly recurring releases, promotional content, and scheduled live content updates

- Set up and ship recurring promotions and release types, including tiered deals, Fishbuck and premium packs, loyalty deals, grab bags, mystery crates, limited sets, retirement sales, slots and jackpot rewards, Premium Pass claims, free gifts, pull tabs, Heist, Bingo, Slotto, and other documented release formats

- Prepare content packages that are accurate, visually appealing, and aligned with player expectations and game standards

- Follow documented pricing guides, sale standards, naming conventions, sourcing rules, and release procedures

- Ensure content is prepared and released on time, with the right assets, item IDs, pricing, configuration, and supporting documentation

- Track deal performance against baseline expectations and bring observations into scrum, retrospectives, and planning conversations

- Prepare and upload approved art assets using Adobe Animate, Photoshop, SVN, and BVG internal tools

- Build promotional visuals from templates according to documented sale standards

- Upload content to staging, verify it, and support the sync to live

- Work with approved art and content assets while maintaining accuracy across file naming, formatting, configuration, and release requirements

- Use internal tools carefully and consistently to reduce release errors and improve content velocity

- Manage Jira tickets and keep release work current, clear, and properly documented

- Mark releases Ready for QA on the release calendar when they meet requirements

- Respond quickly to QA feedback, production questions, and player-reported issues

- Support same-day issue resolution where needed

- Help fix live mistakes quickly, with urgency and care for the player experience

- Partner with Production, Art, QA,



Product, and Live Operations to keep releases moving cleanly from planning through launch

- Maintain clear communication around status, blockers, changes, and risks

- Support weekly classic content sourcing using documented rules, including 90-day and exclusivity requirements

- Keep sourcing sheets accurate and current

- Feed Jira with the right item IDs, notes, and supporting details

- Maintain Confluence documentation for procedures, release types, workflows, and recurring tasks

- Ensure every procedure has an owner and a last-verified date where appropriate

- Help improve documentation as tools, processes, release types, and AI workflows evolve

- Use BVG’s AI workflows for Live Content Marketing, including Gemini, Claude, ChatGPT, and other approved tools where appropriate

- Use AI tools to improve release preparation, content checks, documentation, QA readiness, item validation, naming checks, and workflow speed

- Adopt new AI and automation tools as they are introduced into the content pipeline

- Identify repetitive manual work that should be automated, simplified, or turned into a reusable checklist, prompt, or workflow

- Provide clear feedback on where AI tools help, where they miss, and where human review is still required

- Help reduce hours per release over time without lowering quality, accuracy, or player experience

Benefits

- Extended Health + Dental Insurance: We provide extended health & dental insurance, along with an ample Health and Wellness Spending Account, so that you and your family can prioritize well-being.

- Hybrid Work: We offer various remote positions across Ontario and hybrid positions for team members based in Toronto. Regardless of location, we adapt our work practices to ensure everyone is supported.

- Generous Paid Time Off: Vikings enjoy 15 days of paid vacation and 5 paid sick days annually. We also offer Flex days for hybrid employees who occasionally need to work from home on typical office days.

- Flexible Work Hours: We prioritize collaboration during core working hours, while offering flexibility outside of that to help you manage life’s demands.

- Continuous Learning: We champion self-directed learning and offer support for courses, certifications, and programs that help you grow in your role - and beyond.

- Fair & Evolving Compensation: We’re committed to paying fairly for your role and contributions. Salaries are reviewed twice a year to ensure they stay aligned with your impact and the market.
- Ability to explain at least one example of how you used AI or automation to improve a workflow, reduce manual work, catch errors, or move faster

- Strong attention to detail and the ability to catch small errors before they reach players

- Practical day-to-day use of AI tools such as Gemini, Claude,



ChatGPT, or similar tools to improve workflow, documentation, content checks, problem solving, or production speed

- Ability to work from our Toronto office four days per week

- Robust proficiency with Adobe Animate and Photoshop

- Ability to work in scrums, planning meetings, retrospectives, and cross-functional production conversations

- Experience shipping content, promotions, digital storefront updates, live operations content, or high-cadence player/customer-facing digital releases

- Ontario-based independent contractor status and eligibility to work in Canada

- Experience using Jira, Confluence, Google Sheets, and structured release or project-management workflows

- Clear written and verbal communication skills
- A fan-centric mindset and the ability to view content, promotions, and issues through the player experience

- AI-forward mindset, with curiosity about how better tools, prompts, automation, and repeatable workflows can improve live content execution

- Comfort working with spreadsheets, formulas, item lists, asset trackers, pricing guides, and naming conventions
- The ideal candidate is an execution-focused live content operator

- They are highly detail-oriented. They notice when an asset is wrong, a price does not match the guide, an item ID is missing, a Jira ticket is incomplete, or a release step has been skipped

- They are comfortable with repetition, but not passive about it. If a process is manual, they follow it carefully today and look for ways to improve or automate it tomorrow

- This role is best suited for someone who wants hands-on ownership of weekly live content execution for a game with an established player community

- They are AI-forward in a practical way. They are not expected to be an engineer, but they should be comfortable using modern AI tools to improve their own workflow, reduce manual effort, strengthen documentation, catch errors, and help the team move faster

- They are creative enough to understand what players will respond to, but disciplined enough to work inside release standards, pricing rules, naming conventions, QA processes, and production timelines

- They work well with Production, Art, QA, Product, and Live Operations because they understand that live content succeeds when the whole pipeline is clean

- Passion for games and player communities

- Experience building reusable AI prompts, checklists, automation workflows, QA review aids, or content validation processes

- Experience working with Art, QA, Product, Production, and Live Operations teams

- Portfolio or examples of shipped content, promotional visuals, storefront work, live operations content, or similar digital release work

- Experience working on live-service games, social games, web games, virtual worlds, casual games, or free-to-play products

- Experience with internal content tools, CMS platforms, live operations tooling, storefront tools, or release-management systems

- Experience with SVN or other source-control tools

- Experience with game economies, pricing guides, virtual goods, item catalogues, bundles, crates, offers, or promotional content

📌 Live Content Marketing Specialist (Live Games) (Toronto)
🏢 Big Viking Games
📍 Toronto