Location: North America near a major airport

Employment Type: Full-Time

Department: Marketing

About NewRocket NewRocket, a global, full-service Elite ServiceNow and Anthropic partner that helps organizations Go Beyond Workflows™. With over 19 years of experience and 3,000+ successful projects delivered, we combine industry expertise, human-centered design, and enterprise-grade AI to help clients unlock the full potential of the ServiceNow platform.

As a global award-winning partner, NewRocket transforms operations through automation, innovation, and experiences that help businesses—and people—thrive.

About The Role We’re hiring a hands-on Marketing Events Manager to own our event strategy and execution end-to-end. This role is ideal for a creative, detail-oriented marketer who thrives on orchestrating memorable experiences that connect with customers, partners, and prospects.

You’ll manage approximately five major flagship events per year , in addition to multiple regional field events that generate pipeline, strengthen alliances, and deepen customer engagement. Working closely with Sales, Alliances, and Executive Leadership, you’ll transform every event into a high-impact growth chance—driving measurable results before, during, and after each program.

What You’ll Do Event Strategy & Execution

- Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership,and drive executive engagement.
- Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement.
- Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up.
- Partner with Marketing to execute integrated campaigns (email, social, paid/organic, landing pages, nurture) around each event.
- Track event performance, manage budgets, and oversee vendor relationships for maximum ROI.

Regional & Partner/Alliance Programs

- Collaborate with key partners to plan and execute co-marketing initiatives (forums, summits,



roadshows).
- Ensure consistency in brand representation, shared content, and lead management processes.

Sales Team Support & Enablement

- Develop and distribute pre-, during-, and post-event sales kits—including messaging, meeting scripts, follow-up templates, and collateral.
- Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs.

Customer Engagement & Advocacy

- Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings.
- Capture stories and insights from events that can fuel marketing and sales campaigns.

Brand, Creative & Merchandising

- Ensure all event assets (booths, signage, decks, giveaways, collateral) align with NewRocket brand standards.
- Manage creative production and merchandise procurement for all events.

Vendor & Budget Management

- Source, negotiate, and manage agencies and event vendors; conduct regular check-ins and approve invoices.
- Monitor spend vs. plan and evaluate return on investment.

Tools & Reporting

- Build and manage campaigns and workflows in HubSpot; track performance through Salesforce.
- Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics.

What You’ll Bring

- 3+ years of experience in event marketing, field marketing, or integrated marketing, with proven impact on pipeline and revenue.
- Demonstrated success managing both global and regional programs—from strategy through flawless execution.
- Excellent project management, communication, and stakeholder leadership skills.
- Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action.
- Proficiency with HubSpot (or similar marketing automation tools), Salesforce (or similar CRM), Asana (or other project management tools), and creative platforms such as Canva or Figma.
- B2B/SaaS experience required; ServiceNow ecosystem experience preferred.

Additional Details

- Travel: Approximately 25% during peak event seasons for flagship events.
- Reports To: Director of Marketing or equivalent

📌 Marketing Events Manager (Toronto)
🏢 NewRocket
📍 Toronto