National Food Service Manager

Overview The Muskoka Roastery Coffee Company is on a path to become the #1 Canadian premium coffee brand. As we expand our presence in the food service channel, we’re looking for someone to help grow our brand across Canada.

We’re hiring a National Food Service Sales Manager to lead growth in the HoReCa, Office and Broadline AFH Distributor channel across Canada. This role focuses on building strategic partnerships, managing key accounts, and executing a national sales strategy.

This is an ideal opportunity for someone who enjoys relationship-building, account management, and driving growth. This position reports to the Director of Sales.

This position has National scope and is projected to deliver meaningful growth for the company. The success model has already been established with some important customer wins. Building this model out is a strategic priority.

You will be working with a respected, values-driven Canadian brand in a collaborative, entrepreneurial team environment.

Responsibilities

· Participate in the development of a national food service sales strategy.

· Lead execution of the channel plan, including achievement of volume profit deliverables.

· Identify and win new business with HoReCa and Office coffee customers, as well as Broadline AFH Distributors.

· Manage and grow key accounts across multiple regions.

· Build strong partnerships through high-touch service, responsiveness, and value-added support.

· Lead onboarding and training for new partners (product, brewing standards, brand).

· Identify opportunities to grow volume and expand within existing accounts.

· Collaborate with sales, marketing, and operations to ensure alignment and execution.

· Monitor market trends, customer needs, and competitive activity.

· Contribute to annual planning and sales targets.

Qualifications

· 5 years of sales experience in HoReCa,



Office coffee channels and/or with a Broadline AFH Distributor.

· Proven ability to deliver results.

· Experience managing multi-location or regional accounts.

· Solid communication and relationship-building skills.

· Self-motivated and comfortable working independently.

· Highly organized with the ability to manage multiple priorities.

· Professional, adaptable, and team-oriented.

· Post-secondary education.

· Valid driver’s license and ability to travel as required to deliver growth commitments.

Characteristics

At the Muskoka Roastery Coffee Co, we value the diversity of individuals. At the same time, there are common characteristics and behaviours that define our team:

- Relationship builder
- Effective communicator
- Fosters teamwork
- Professional
- Proactive
- Brand focused

Final Thoughts The Muskoka Roastery Coffee Company is a values-driven business. Details of our values, mission, and principles can be found on our website at muskokaroastery.com.

Our philosophy on adding new team members is simple: we would rather manage the consequences of being short-staffed than hire someone who does not share our passion for handcrafted coffee, our commitment to socially responsible business practices, and our belief in disciplined, data-driven decision-making.

We strive to create an inclusive environment that embraces difference and fosters belonging. MRCC supports diversity across age, ethnicity, gender, gender identity or expression, language, nationality or national origin, family or marital status, physical, mental or developmental abilities, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, and other characteristics that make our employees unique.

If you believe you meet both the technical and analytical expectations of this role—and are motivated by accountability and impact—we would love to hear from you.

📌 National Food Service Manager (Huntsville)
🏢 Muskoka Roastery Coffee
📍 Huntsville