Outside Sales Representative – Flooring & Cabinets

We are seeking a motivated and relationship-driven Outside Sales Representative – Flooring & Cabinets to grow our builder, contractor, commercial, and skilled-client business.

This role is focused on developing new B2B accounts. The successful candidate will actively prospect for recent opportunities, meet clients at their offices and project sites, understand project requirements, and work closely with our internal sales, design, estimating, purchasing, and installation teams to provide complete flooring and cabinetry supply-and-install solutions.

This is an ideal opportunity for a sales skilled who enjoys building relationships, developing recent accounts, working within the construction and home-finishing industry, and taking ownership of the sales process from initial prospecting through quoting, closing, and ongoing account development.

Key Responsibilities

- Develop and execute an outside-sales strategy to generate new business within the assigned territory.
- Prospect and develop relationships with home builders, general contractors, renovators, developers, property managers, restoration companies, interior designers, and commercial clients.
- Identify upcoming residential, multi-family, renovation, and commercial construction opportunities.
- Conduct regular client visits, job-site meetings, presentations, and follow-up activities to build and maintain strong business relationships.
- Promote the company's complete range of flooring and cabinetry products and installation services.
- Develop a strong understanding of flooring products, including carpet, luxury vinyl plank (LVP), laminate, hardwood, tile, commercial flooring, underlayment, trims, and related accessories.
- Develop working knowledge of cabinetry products, construction options, door styles, finishes, hardware, countertops, and related design considerations.
- Review project drawings, specifications, measurements, and client requirements to assist with preparing accurate quotations and proposals.
- Coordinate with estimators, designers, purchasing, project coordinators, and installation teams to ensure client requirements are properly communicated.
- Prepare and present quotations, proposals, product selections, and value-engineering alternatives to clients.
- Follow up consistently on outstanding quotations and opportunities to improve conversion rates.




- Negotiate pricing and commercial terms within established company policies and approved margin requirements.
- Maintain responsibility for the profitability of assigned accounts and projects while remaining competitive in the marketplace.
- Develop builder and contractor accounts into long-term, repeat-business relationships.
- Maintain regular communication with existing accounts to identify new projects, resolve concerns, and increase the company's share of their flooring and cabinetry business.
- Monitor competitor activity, construction trends, product developments, and market conditions within the assigned territory.
- Maintain accurate records of prospects, client meetings, quotations, follow-ups, opportunities, and sales activities using the company's CRM and sales-management systems.
- Provide management with regular sales pipeline updates, forecasts, account-development activities, and market feedback.
- Represent the company professionally at builder meetings, industry events, trade shows, networking events, and other business-development activities.
- Work collaboratively with showroom and operations teams to provide clients with a professional experience from initial consultation through installation and project completion.

Qualifications & Experience
- Previous experience in outside sales, account management, business development, construction sales, or B2B sales is preferred.
- Flooring, cabinetry, building materials, interior design, construction, or home-improvement industry experience is considered a strong asset.
- Existing relationships within the builder, contractor, renovation, design, property-management, or construction community are considered an asset.
- Strong prospecting and business-development skills with the confidence to initiate relationships with new clients.
- Demonstrated ability to develop accounts and convert opportunities into recurring business.
- Strong negotiation and closing skills while maintaining positive long-term customer relationships.
- Ability to understand measurements, construction drawings,



specifications, and project requirements is an asset.
- Strong numerical skills and an understanding of pricing, gross margin, project costs, and sales profitability.
- Excellent verbal, written, presentation, and interpersonal communication skills.
- Strong organizational and time-management skills with the ability to manage multiple clients, quotations, and projects simultaneously.
- Comfortable working independently in the field while collaborating closely with an internal team.
- Experience with CRM, estimating, or flooring-industry software is an asset.
- Experience with RFMS Measure, RFMS Mobile, or similar flooring estimating and sales software is considered an asset.
- Proficiency with Microsoft Office, email, and other digital sales tools.
- Valid driver's licence and reliable transportation are required for regular client and job-site visits.

Key Performance Expectations

Performance in this position will be evaluated based on a combination of:

- New B2B accounts developed
- Sales revenue generated
- Gross-margin performance
- Quotation-to-sale conversion rate
- Number and quality of new opportunities generated
- Growth of existing builder and commercial accounts
- Customer retention and repeat business
- Accuracy and timeliness of quotations and follow-ups
- Project profitability
- Customer satisfaction and complaint management
- CRM and sales-pipeline management
- Collaboration with estimating, design, purchasing, and installation teams

What Success Looks Like The successful Outside Sales Representative will consistently build a healthy pipeline of qualified opportunities, establish strong relationships with builders and other construction professionals, and convert those relationships into profitable, recurring flooring and cabinetry business.

This position requires more than simply responding to incoming leads. We are looking for someone who is proactive in the marketplace, comfortable opening doors, disciplined in following up, knowledgeable about our products and services, and committed to developing long-term business partnerships.

If you are passionate about sales, construction, interior finishes, and relationship development and enjoy seeing your efforts translate directly into business growth, we would like to hear from you.

Pay: $36,428.28-$150,097.74 per year

Work Location: In person

📌 Outside Sales Representative- Flooring and Cabinet (Edmonton)
🏢 Absolute Floor & Home
📍 Edmonton