Who you are

- Bachelor's degree in marketing, business, or a related field, or equivalent experience

- 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing, with direct ownership of pipeline and revenue targets, not just campaign execution

- Strong cross-functional operating skill, building trust and alignment with sales, customer success, RevOps, and finance without formal authority over every function you touch

- Direct experience selling into mid-market and enterprise accounts, with comfort owning a full funnel spanning demand generation and lifecycle marketing together

- Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function rather than managing one that already exists

- Experience with the following tools/technology: Marketo, at a power-user level capable of building and executing complex marketing automation workflows; Salesforce, with working fluency sufficient to direct the build and judge whether it's right; and SQL, a strong advantage for pulling and interpreting your own funnel data

- Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others on your team adopt and build on, not just personal AI use, with real results attached

- Background in fintech, identity, compliance, or another regulated B2B category

- Direct experience with an ABM platform such as Demandbase, 6sense, or a comparable tool

- Experience with GTM engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems

- If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply

What the job involves

- Reporting to the Head of Marketing, the Senior Manager, Revenue Marketing is responsible for building and running the demand generation and account-based marketing motion that acquires net-recent mid-market and enterprise accounts,



alongside the lifecycle marketing strategy that grows and retains the accounts we already have

- You'll operate one funnel with one shared set of top-of-funnel targets, inherit our existing events team on day one, and hire the rest of the function underneath you. SDRs sit within the sales organization, so you'll build a tight, day-to-day working relationship with that team rather than direct it. This role carries the highest level of accountability against marketing's pipeline and revenue goals

- This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed

- Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution

- Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion

- Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org, driving lead scoring, handoff, and account targeting

- Lead the events team and connect event programs directly to pipeline outcomes rather than running them apart from it

- Hire and structure the growth marketing team, designing the function rather than inheriting one already built

- Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools

- Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction that the wider growth team adopts and improves over time, using real results to guide what gets refined next

The application process

- Recruiter Interview: 30 minutes
- Hiring Manager Interview: 60 minutes

- Panel/Assignment/Presentation: 60 minutes

- Final Leadership Interview: 30–45 minutes

📌 Senior Manager of Revenue Marketing (Vancouver)
🏢 Trulioo
📍 Vancouver