If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Position Overview

Porsche Centre Vancouver is seeking a

Senior Sales Manager to play a key leadership role in driving the performance of the Sales Department while supporting the overall direction of the dealership.

This is a hands-on leadership position focused on executing sales strategy, developing people, and delivering consistent results.

The successful candidate will be actively involved in the day-to-day business — leading managers, desking deals, driving appointment activity, and ensuring disciplined execution from lead to delivery.

This role reports directly to the General Manager and is responsible for the performance, development,



and structure of the Sales Department.

Compensation for this position is $180,000.00-$220,000.00 annually.

Primary Duties and Responsibilities

Lead the sales department with a focus on volume, gross, and disciplined inventory management

Coach, develop, and hold Sales Managers and sales staff accountable to performance objectives

Drive a strong appointment and prospecting culture through consistent CRM usage and activity management

Be actively involved in daily operations — desking deals, supporting managers, and assisting in closing transactions

Establish and monitor sales and gross profit target(s) for New and Used Sales Departments

Conduct daily, weekly, and monthly performance reviews with Sales Managers and sales teams

Support hiring, training, and ongoing development of all sales personnel

Ensure dealership processes, policies, and standards are consistently followed and reinforced

Work closely with the General Manager to align strategy, forecasting, and departmental goals

Collaborate with F&I;, Service, and Parts to ensure a seamless customer experience

Review sales activity, CRM performance, and pipeline management to identify opportunities for improvement





Maintain a high level of customer focus and resolve escalated customer concerns when necessary

Support marketing initiatives, promotions, and dealership campaigns to drive traffic and sales

Ensure the team maintains strong product knowledge and delivers a premium brand experience

Qualifications Required

Experience

3 years of experience in automotive sales leadership(Sales Manager or higher)

Strong understanding of dealership operations with a focus on Variable Operations

Experience coaching and developing managers and sales teams

Proficiency with CRM systems and dealership tools (CDK, 180, or similar)

Strong leadership presence with the ability to drive accountability and results

Hands-on, performance-driven mindset with a willingness to be on the floor daily

Excellent coaching, communication, and team-building skills

Robust organizational and time management abilities

Customer-focused with strong problem-solving skills

Ability to work in a fast-paced, structured, and process-driven environment

Additional Requirements

Valid VSA License (or ability to obtain)

Legally entitled to work in Canada

About Dilawri In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

Discounted employee vehicle purchase program

Job-specific coaching & training programs

Employee wellness & assistance programs

Employee social events

Build your career with a team that is driven by excellence, integrity and innovation.

📌 Senior Sales Manager (Winnipeg)
🏢 Dilawri Group of Companies
📍 Winnipeg