Coast2coast First Aid & Aquatics Inc. is an award winning and a leader in Safety, First Aid and CPR training, servicing nearly 50,000 people and over 2000 companies every year,, in 23 cities across the country. We are looking for a highly experienced SEO Specialist who can drive organic growth, increase search rankings, and enhance our digital presence to generate more student registrations.

If you have a minimum of 5 years of experience in SEO, a deep understanding of ranking algorithms, and proven success in optimizing websites for lead generation and conversions, we want to hear from you!

We already have great rankings across many cities and many keywords, which is thanks to our successful in-house SEO Strategy. Now, we need someone to help take us to the absolute number 1 across the board —a strategic thinker who can add new elements to our marketing strategy beyond what we’re already excelling at.

If you have a proven track record of delivering successful campaigns for past employers or clients, and the ability to bring something new, creative, and impactful to the table, we want to hear from you!

Our Selection Process & Use of AI

We are committed to maintaining a fair, transparent, and efficient hiring process. As part of our application review, we use artificial intelligence-enabled tools to support the initial screening and assessment of candidates in order to identify qualifications and experience relevant to the role. All interview selections and final hiring decisions are made by members of our recruitment team.

Role Overview

As an SEO Specialist, you will be responsible for developing and executing a comprehensive SEO strategy to improve organic traffic, boost keyword rankings, and enhance our website's performance. You will work closely with our marketing team, content creators,



and web developers to ensure SEO best practices are implemented across all digital channels.

Key Responsibilities

✔ Get Backlinks of high-quality, from high authority sites. It's extremely important for our company to continue finding high quality backlinks to help increate the authority of our website.

✔ Develop and implement SEO strategies to improve organic search visibility and increase leads.

✔ Conduct keyword research to identify high-impact search terms and optimize website content accordingly.

✔ Optimize on-page SEO, including metadata, internal linking, and content structuring.

✔ Oversee technical SEO, ensuring site speed, mobile-friendliness, and structured data compliance.

✔ Manage backlink strategies, including link-building outreach, competitor analysis, and partnerships.

✔ Track, analyze, and report SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush.

✔ Collaborate with content creators to develop SEO-optimized blog posts, landing pages, and course descriptions.

✔ Stay up-to-date with Google algorithm updates and adjust strategies accordingly.

✔ Conduct competitor analysis to identify gaps and opportunities for improvement.

✔ Work on local SEO strategies to increase visibility in specific geographic areas (Google My Business, local citations).

What We’re Looking For





- 5 years of SEO experience with a proven track record of increasing rankings and organic traffic.
- Ability & experience getting backlinks, guest posts, writing and optimizing blogs
- Knowledge of Google’s search algorithms and best SEO practices.
- Expertise in technical SEO, including site audits, schema markup, and Core Web Vitals.
- Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console).
- Proficiency with WordPress
- Some web development experience, including familiarity with web technologies and development tools.
- Strong understanding of on-page, off-page, and local SEO.
- Ability to conduct SEO audits and provide actionable recommendations.
- Experience in link-building and outreach strategies.
- Proficiency in Google Analytics and data analysis to track SEO performance.
- Solid problem-solving and analytical skills with the ability to interpret large data sets.
- Experience in service-based industries, education, or e-commerce SEO is a plus.

Why Join Coast2coast?

✅ Competitive salary performance-based bonuses.

✅ Opportunity to lead and shape SEO strategy for a fast-growing company.

✅ Work with an experienced in-house marketing team that values innovation and results.

✅ Hybrid work model with flexibility.

✅ Career growth opportunities as we expand into the U.S. market.

Job Type: Full-time

Pay: $60,000.00-$80,000.00 per year

Benefits

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Ability to commute/relocate:
- Thornhill, ON L4J 2L1: reliably commute or plan to relocate before starting work (preferred)

Experience:
- getting backlinks: 5 years (required)
- SEO: 5 years (required)

Work Location: Hybrid remote in Thornhill, ON L4J 2L1

📌 SEO Specialist (Thornhill)
🏢 Coast2Coast First Aid u0026 Aquatics
📍 Thornhill