At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered. We back that promise by committing to remain an independent creative agency. We are always looking for high-energy, ambitious, and genuine people to join Rethink. Rethinkers are people who are interested and engaging, relentless, responsible, and respectful. They're the kind of people you would want to hang out with and be inspired by. Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better. The Director, Social & Content is responsible for leading the overarching social channel oversight, strategy, and content delivery across brands in English. They will champion high-standard execution across major platforms (Meta, Instagram, YouTube, TikTok, X), direct agency integration, and align brand social strategy with reveals and Canadian cultural moments.



The Opportunity Strategic Social Leadership & Channel Oversight Direct comprehensive social strategy and channel management across all brand handles in EN and FR, including Meta, Instagram, YouTube, TikTok, and X. Oversee alignment with U.S. and Global content calendars, strategically layering in Canadian-specific programs, reveals, and events. Direct paid social strategy to boost high-performing organic content and maximize reach across campaign priority periods. Escalate concerns to communications and public relations to manage risk across social channels. Agency Integration & PR Alignment Drive agency integration across partner agencies, and Rethink ensuring seamless content workflows and cross-agency alignment. Work in close partnership with PR/Comms counterparts to align earned media strategies with organic social amplification. Serve as trusted advisor to senior marketing and communications stakeholders. Support Best-in-Class Work & Event Activation Act as a content springboard, elevating ideas using the CRAFTS framework. Guide social amplification strategies for major sponsorships and events. Oversee overall

📌 Account Director, Social & Content (Toronto)
🏢 AXIATA DIGITAL ADVERTISING SDN BHD
📍 Toronto