Elevate digital trading experiences as Bitvavo's Senior Product Marketing Manager. Engage sophisticated traders by developing go-to-market strategies and driving product engagement for advanced trading instruments.
Bitvavo seeks an experienced Senior Product Marketing Manager to own market engagement for retail products catering to sophisticated traders. You will lead acquisition campaigns, optimize customer lifecycle strategies, and collaborate with cross-functional teams to develop impactful marketing initiatives. An understanding of the trading landscape and financial markets will be essential to effectively communicate product value.
Key Responsibilities: • Define and execute go-to-market strategies for advanced trading features • Drive engagement and trading volume through targeted campaigns • Plan, build,
and manage end-to-end multi-channel marketing • Analyze market trends and track competitor offers • Educate peers on sophisticated trader needs and behaviors
Requirements: • 5+ years in product marketing within trading or fintech • Deep knowledge of trading instruments and financial markets • Robust analytical skills for data-driven decision-making • Proven track record of aligning cross-functional teams • Self-starter with a proactive approach to market opportunities
Join Bitvavo to leverage your product marketing skills, enhancing trading experiences for a sophisticated audience. #J-18808-Ljbffr