Job DescriptionOur mission is to drive business performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. The Social Buyer ensures clients meet their quantifiable business goals consistently, focusing on optimization, creation, and analysis across all digital platforms.Campaign Strategy & PlanningDevelop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.Participate in integrated planning with media, creative, and analytics teams.Campaign ExecutionBuild and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).Set up tracking using pixels, UTMs, and platform conversion APIs.Ensure proper pacing and delivery of budget and impressions.Optimization & Performance ManagementMonitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).Test creative variations, audiences, bidding strategies, and placements.Identify trends, insights, and opportunities to improve results and efficiency.Reporting & InsightsPrepare weekly, monthly,



and end‑of‑campaign reports.Translate complex data into explicit insights and actionable recommendations.Present results to internal teams or clients in a clear and compelling manner.Collaboration & Project ManagementWork with creative teams on briefing, reviewing, and testing social assets.Coordinate with analytics or tech teams on tagging, tracking, and data flows.Manage deadlines, deliverables, and platform requirements to ensure smooth execution.Qualifications1–3 years of experience in paid social media buying or digital media.Retail DTC (Direct-to-Consumer) client and US market experience a plus.Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).Proficiency with analytics tools (e.G., Adobe Analytics, Google Analytics, or other web analytics platforms).Experience with pixels, conversion APIs, and event tracking.Ability to analyze data and communicate insights clearly.Strong attention to detail, organization, and time management.Location & DetailsLocation: TorontoBrand: Dentsu MediaTime Type: Full timeContract Type: PermanentSalary: $50k–$57k. Benefits include medical, dental, RRSP, paid time off, and other benefits available to all permanent employees.#J-18808-Ljbffr

📌 Buyer, Social - C$50,000 - C$57,000 A Year (Winnipeg)
🏢 Dentsu Media
📍 Winnipeg