Shape the future of video media with Critical Mass as the Associate Media Director. Lead national investments across linear, streaming, and online platforms in Sports and Entertainment.
As a vital member of the Critical Mass team, you’ll oversee media partnerships, custom content, and sponsorships from initial evaluation to successful activation. This role combines strategic analysis with hands-on negotiation, impacting every phase of client engagement. You will present client-ready recommendations and lead negotiations, positioning media opportunities to align with business objectives.
Key Responsibilities:
• Lead national video investment across various platforms
• Oversee partnerships, sponsorships, and custom content
• Present strategic recommendations and partnership opportunities
• Manage partner-level budgets and investments
• Develop and mentor a direct report team
Requirements:
• 6+ years in media investment and activation experience
• Strong background in linear and streaming video
• Proven team management and mentorship skills
• Proficiency in DDS and Prisma
• Experience in sports and entertainment programming
Elevate your career by overseeing media partnerships and video investments in a agile environment with Critical Mass.
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📌 National Video Activation Lead at Critical Mass (Ontario)
🏢 Critical Mass
📍 Ontario
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