What if marketing had a seat at the table — and you were helping shape the conversation?

This Senior Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization, they're looking for an experienced B2B marketer who can connect customer insights, business goals, and marketing initiatives into a explicit plan for growth.

Smart, Savvy + Associates is partnering with a large, established industrial organization in their search for a Senior Marketing Manager. This newly created role was built in response to the growing complexity of one of the company's largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale.

Working closely with senior stakeholders, you'll help shape go-to-market strategy, identify growth opportunities, and elevate how marketing supports a complex, relationship-driven business. You'll join a collaborative, high-performing team that is increasingly being invited to the strategic table.

This is a role for someone who enjoys asking questions, challenging assumptions, and bringing forward new ideas backed by insight and data. If you're energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact, we'd love to hear from you.

What You’ll Do
Lead strategic marketing planning

Develop and own long-term marketing strategies and annual marketing plans aligned with business objectives

Build customer-centric marketing programs that support growth across complex B2B sales cycles

Conduct market, customer, and competitive research toidentifyopportunities and inform decision-making





Define KPIs and measurement frameworks thatdemonstratemarketing's contribution to business outcomes

Strengthen customer marketing and content strategy

Develop customer segmentation, buyer personas, and customer journey frameworks

Lead the development of value propositions and messaging strategies

Build content roadmaps that support awareness, consideration, purchase, retention, and advocacy

Partner with internal subject matter experts to translate technicalexpertiseinto compelling customer-facing content

Advance account-based marketing and sales enablement

Develop targeted account-based marketing strategies for key customer segments

Partner closely with sales leaders to support complex, multi-stakeholder buying journeys

Strengthen sales enablement materials, proposals, presentations, and supporting content

Identifyopportunities to improve customer engagement throughout the sales process

Build trusted stakeholder relationships

Act as a senior marketing advisor to executive and operational stakeholders

Present recommendations, insights, and marketing plans to senior leaders

Build credibility throughstrong communication, business acumen, and strategic thinking

Collaborate across marketing, sales, operations, and external partners

What You Bring

7+ years of B2B marketing experience, ideally within industrial,



mining, construction, engineering, manufacturing, or similarly complex sectors

Proven experience developing customer-centric strategic marketing plans

Strong background in content strategy, customer marketing, and sales enablement

Experience working with executive stakeholders and influencing without authority

Understanding of digital marketing channels and how they support business objectives

Experience managing significant marketing budgets

Strong communication, presentation, and relationship-building skills

A proactive, curious, and confident approach to problem-solving

Nice to have:

Experience with account-based marketing (ABM)

Exposure to mining, heavy equipment, construction, energy, or industrial sectors

Experience developing buyer personas and customer journey frameworks

The Details
$110,000–$115,000 base salary

Comprehensive flexible benefits from Day 1

RRSP matching program

3weeks vacation(with flexibility for the right candidate)

Hybrid work environment (3 days in office, 2 days from home)

Edmonton area location

About Smart, Savvy + Associates
Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.

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📌 Senior Marketing Manager (Alberta)
🏢 smartsavvy
📍 Alberta