Spcialiste du marketing digital - Mdias Payants Dpartement: Mdias Payants Relve de: Senior Paid Media Manager Lieu: 2255 Rue Cohen, Saint-Laurent, QC H4R 2N7 (Hybride) propos de Browns: Fonde Montral en 1940, Chaussures Browns a t btie sur un principe : prioriser les clients.

Inbranlable dans sa mission d''offrir une exprience de magasinage inoubliable, Browns demeure l''intersection o le luxe rencontre l''abordabilit, et o chaque client est entendu.

Aprs des dbuts modestes en tant que magasin familial, Browns est devenu le principal dtaillant indpendant de chaussures en Amrique du Nord, avec plus de 70 magasins dans tout le Canada.

Aujourd''hui, nous sommes fiers d''offrir une slection de premier ordre de styles tendance et de collections exclusives qui incitent nos clients revenir. propos du rle: Browns est la recherche d''un Spcialiste du marketing digital - mdias payants pour rejoindre notre quipe de marketing digital.

Sous la responsabilit du gestionnaire principal des mdias payants, vous contribuerez la croissance du commerce lectronique (ou option 2) du commerce en ligne en grant les campagnes numriques, en optimisant notre performance SEO et en analysant les donnes de performance afin de fournir l''entreprise des recommandations exploitables.

Principales responsabilits: En collaboration avec notre agence marketing, diriger la planification, lexcution et loptimisation des campagnes, ainsi que la mise en place de tests A/B structurs sur les lments cratifs et les diffrentes composantes des campagnes.

Utiliser efficacement les donnes pour orienter la prise de dcision, en assurant un suivi troit de la performance des campagnes, en identifiant les tendances et les opportunits, et en transformant les donnes de performance en recommandations concrtes.

Identifier les campagnes moins performantes et mettre en uvre des amliorations afin daccrotre lefficacit des mdias payants, lacquisition de clients et la croissance des revenus.

Se tenir jour sur les tendances en marketing numrique, les volutions des plateformes et les occasions doptimiser la stratgie et la performance des mdias payants.

Collaborer avec les quipes internes, les agences et les dveloppeurs afin doptimiser le SEO, lAEO, le GEO et la performance du site Web, en sappuyant sur les donnes pour accrotre la visibilit organique sur les moteurs de recherche et les LLM, ainsi que la performance et le taux de conversion du site. laborer et communiquer des rapports de performance, tableaux de bord, analyses, bonnes pratiques et documents de rfrence afin de favoriser une prise de dcision claire et fonde sur les donnes travers lorganisation.

Profil recherch: Baccalaurat en marketing, en publicit ou dans un domaine connexe. 2 3 ans d''exprience en agence ou dans un rle marketing en entreprise, idalement dans le secteur du commerce de dtail et du commerce lectronique.

Matrise des mdias digitaux payants et organiques Exprience avec Google Ads, Meta Ads et d''autres plateformes publicitaires numriques.

Matrise de Google Analytics et de Microsoft Excel.

Connaissance et comprhension des principes du classement SEO Excellentes capacits danalyse, dorganisation et souci du dtail.

Esprit proactif, autonome et ax sur les rsultats.





Excellentes comptences en communication crite et verbale, en franais et en anglais.

Atouts: Exprience avec Shopify ou dautres plateformes e-commerce.

Connaissance du codage : HTML, CSS, Javascript Exprience avec des outils SEO: SEMRush, Moz, Ahrefs, Google Search Console, Screaming Frog.

Quels sont les avantages pour vous ? As part of the Browns family, you''ll have access to first-rate employee benefits and exciting events, including: Politique de travail hybride Assurance collective Programme d''aide aux employs Contribution de l''employeur votre REER Rabais pour les employs Remboursement annuel de 500 $ pour l''exercice physique Caftria subventionne et petit djeuner gratuit Caf, th et chocolat chaud gratuits Sance de yoga hebdomadaire gratuite Parking gratuit sur le site Pourquoi nous rejoindre? Environnement innovant: Faites partie dune quipe tourne vers lavenir qui valorise la crativit et linnovation.

Dveloppement de carrire: Profitez doccasions de dveloppement professionnel et davancement de carrire.

Culture inclusive : voluez dans un environnement diversifi et inclusif qui favorise une communication positive et le travail dquipe.

Postulez maintenant ! Nous sommes toujours la recherche des individus des plus cratifs, innovants et passionns pour nous aider atteindre de nouveaux sommets dans l''industrie des chaussures.

Si vous vous reconnaissez dans ce profil, postulez maintenant en envoyant votre CV dcrivant votre exprience professionnelle.

Nous remercions tous les candidats, mais seules les personnes slectionnes pour une entrevue seront contactes.

Nous vous remercions de l''intrt que vous portez Browns ! Digital Marketing Specialist Paid Media Department: Paid Media Reports to: Senior Paid Media Manager Location: 2255 Rue Cohen, Saint-Laurent, QC H4R 2N7 (Hybrid) About Browns: Founded in Montreal in 1940, Browns Shoes was built on one principle: putting the customer first.

Unwavering in our mission to provide an unforgettable shopping experience, Browns remains the intersection where luxury meets affordability, and every customer is heard.

From humble beginnings as a mom-and-pop shop, Browns grew to become North America''s leading independent footwear retailer with over 70 stores Canada-wide.

Today, we''re proud to offer a top-notch selection of trending styles and exclusive collections that keep our customers coming back for more.

About The Role: Browns is seeking a Digital Marketing Specialist - Paid Media, to join our digital marketing team.

Reporting to the Senior Manager of Paid Media, you will help drive E-Commerce growth by managing online campaigns, optimizing our SEO performance, and analyzing performance data to provide the company with actionable recommendations.

Key Responsibilities: In collaboration with our marketing agency,



lead campaign planning, execution, optimization, and structured A/B testing across creative assets and campaign elements.

Use data to drive decision-making by monitoring campaign performance, identifying trends and opportunities, and translating performance data into actionable insights, and recommendations.

Identify underperforming campaigns and implement improvements to enhance paid media efficiency, customer acquisition, and revenue growth.

Stay current on digital marketing trends, platform developments, and opportunities to strengthen paid media strategy and performance.

Partner with internal teams, agencies, and developers to optimize SEO, AEO, GEO, and website performance, leveraging data to improve organic visibility across search engines and LLMs, as well as site performance and conversion.

Develop and communicate performance reports, dashboards, insights, best practices, and documentation to support clear, data-driven decision-making across the organization.

What Were Looking For: Bachelor''s degree in Marketing, Advertising or a related field. 2-3 years of experience in an agency or in-house marketing role, preferably within retail e-commerce.

Robust understanding of paid and organic digital media.

Experience with Google Ads, Meta Ads and other digital advertising platforms.

Proficiency in Google Analytics and Microsoft Excel .

Robust knowledge of SEO principles and ranking factors.

Strong analytical, organizational and attention to detail skills.

Proactive, self-motivated and results-oriented approach.

Excellent written and verbal communication skills in both French and English.

Nice to Have: Experience with Shopify or other e-commerce platforms.

Knowledge of HTML, CSS and Java

Script.

Experience with SEO tools such as: SEMrush, Moz, Ahrefs, Google Search Console and Screaming Frog.

What''s In It for You: As part of the Browns family, you''ll have access to first-rate employee benefits and exciting events, including: Group Insurance Employee Assistance Program Employer Contributions to your RRSP Employee discounts $500 annual exercise reimbursement Subsidized cafeteria and free breakfast Free coffee, tea, and hot chocolate Free weekly yoga sessions Why Join Us? Innovative Environment: Be part of a forward-thinking team that values creativity and innovation.

Career Growth: Opportunities for professional development and career advancement.

Inclusive Culture: Work in a diverse and inclusive environment that promotes positive communication and teamwork.

Take the next step in your career with Browns Shoes!
We''re excited to review your application and look forward to contacting you soon! Browns Shoeswelcomes and encourages applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

Please note that our recruitment process uses artificial intelligence (AI) tools to assist in the screening and assessment of applications.

These tools are used to assist with administrative and screening functions but do not replace human review or decision-making processes.

📌 Spécialiste du marketing digital - Médias Payants/Digital Marketing Specialist – Paid Media (Montreal)
🏢 Browns Shoes
📍 Montreal