Head of Product MarketingAbout the CompanyInnovative online fundraising software for individuals & nonprofit organizationsIndustryInternetTypePrivately HeldFounded2014Employees51-200Categories- Non-Profit & Philanthropy- Technology- Information Technology & Services- SAAS- B2BSpecialties- nonprofits- fundraising- donor relationship management- fundraising coaching- recurring giving- text-to-give- nonprofit growth- fundraising automation- crm- donation form- online fundraising- ai- in-person fundraising- fundraising events- nonprofit software- donor engagement- analytics & reporting- peer-to-peer- crowdfunding- nonprofit technology- online giving- donation page- nonprofit- donor management- and fintechAbout the RoleThe Company is seeking a Head of Product Marketing to join their dynamic team. The successful candidate will be responsible for building and leading the product marketing function, with a focus on driving growth, conversion, and retention. This role is pivotal in owning the company's positioning and messaging across diverse nonprofit audiences, defining the Product-Led Growth strategy,



and collaborating with cross-functional teams to ensure successful product launches. The Head of Product Marketing will also be tasked with team leadership, strategy, and scalable operations, as well as establishing transparent, data-driven KPIs for product marketing initiatives.Applicants should have a minimum of 7 years' experience in product marketing leadership, particularly in SaaS, B2B, or B2B2C environments. The role requires a candidate with a proven track record in management, process design, and a deep understanding of Product-Led Growth. The ideal candidate will be highly data-driven, with exceptional analytical abilities, and possess outstanding narrative and messaging capabilities. Experience in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals is a plus. The Head of Product Marketing will be expected to work closely with Product, Sales, and Customer Success teams, and should be adept at cross-functional orchestration to achieve commercial goals.Hiring Manager TitleSVP of MarketingFunctions- Product Marketing

📌 Head Of Product Marketing (Vancouver)
🏢 Important Company of the Sector
📍 Vancouver