Love animals, social media, and the challenge of helping turn a great brand into the first choice for pet owners in Calgary and surrounding areas?If you're the kind of person who can create opportunity from every pet's visit and every interaction, keep standards high without being asked, and enjoy building momentum that people notice, keep reading.Petfinity and Petzoic Vet Hospital are seeking a highly capable content creator and community builder to help grow our audience, strengthen brand awareness, and showcase the incredible work happening at our veterinary hospital and full‐service pet facility every day.This is a rare opportunity to combine creativity, strategy, storytelling, veterinary medicine, pet care, and community engagement into one dynamic role.You'll help more local pet owners discover who we are, what we do, how we're different, and why they should choose us.About UsYou'll work across:Petfinity – daycare, boarding, grooming, rehab, swimming, retail, events, and morePetzoic Vet Hospital – advanced veterinary care for all speciesPetfinity Foundation – our charitable arm supporting animals and the communityEvery day brings meaningful stories, medical wins, pet transformations, memorable moments, and opportunities to connect with people who love their animals.We're looking for someone who knows how to turn those moments into visibility, trust, and growth.Where You'll Make Your MarkStorytelling & Content CreationCapture photos and videos across our veterinary hospital and pet facility on a regular basisCreate engaging content that highlights patient care, pet experiences, team expertise, and meaningful outcomesTurn everyday moments into stories that build trust, connection, and interestUse Canva or other editing tools to produce polished,



high‐quality contentMaintain a consistent posting rhythm aligned with platform best practicesAudience Growth & Brand AwarenessGrow audience reach and brand awareness using platform algorithms, performance insights, engaging storytelling, and strategic amplification opportunitiesUse tagging, partnerships, collaborations, trends, and timely content to extend reach beyond our current audienceTrack performance metrics and refine strategy to improve engagement and visibilitySupport campaigns, promotions, and paid social initiatives with the marketing teamCommunity EngagementBuild strong relationships within Calgary's pet communityMaintain an active presence in relevant Facebook groups and community platforms where pet owners seek recommendations and adviceKeep a strong pulse on what is happening in Calgary's animal, veterinary, and rescue communities, and identify opportunities to engage, support, and increase visibilityBuild connections with rescues, influencers, pet brands, and local organizationsSupport media opportunities when applicablePromote and capture content for events before, during, and afterCommunication & OwnershipMonitor all social media inboxes, comments, and engagement channels dailyRespond to inquiries in a timely, professional, and helpful mannerPrioritize urgent messages appropriately during business hoursMaintain a warm, knowledgeable, and brand‐aligned toneInitiative & AccountabilityOrganize your day effectively and manage priorities independentlyIdentify stories and opportunities proactivelyWork collaboratively with busy teams to gather information and contentMaintain high standards of spelling, grammar, accuracy, and follow‐throughBring solutions, momentum,



and consistency to the role each dayKnow how to grow a brand on social mediaUnderstand what makes content performAre creative, organized, consistent, and reliableNotice details others miss and take pride in polished workAdapt easily between playful, educational, and sensitive topicsEnjoy connecting with people online and in personHave a pulse on the local animal, veterinary, and rescue communities—or are motivated to get up to speed quicklyLearn fast, take feedback well, and apply it confidentlyTake initiative, follow through, and enjoy exceeding expectationsWork effectively with minimal supervision and strong self‐directionAre comfortable around the realities of veterinary medicine and able to approach clinical content professionallyThrive in a fast‐moving environment with variety each dayPreferred Experience2+ years in social media, marketing, content creation, journalism, communications, or digital strategyDemonstrated success in growing accounts or building engagementStrong writing and storytelling abilityExperience in veterinary medicine, pet care, animal welfare, or rescue is a strong assetThis role is especially appealing for someone who understands the veterinary or pet industry and wants to apply that knowledge in a creative, growth‐focused way.Pay commensurate with experienceTeam discounts at Petfinity and Petzoic VetOn‐site parkingPaid time offCreative freedom and a real voice in strategyA cooperative team that values big ideas and dependable follow‐throughAnd you get paid to hang out in a workplace filled with animals, variety, and purposeTo ApplyPlease send the following to [email protected] or examples of accounts/content you've worked onChoose one Petfinity and one Petzoic Vet social media post and tell us how you would improve it to better build trust, engagement, or audience reach.

📌 Brand Storytelling & Community Engagement Lead (Calgary)
🏢 Petzoic Vet Hospital
📍 Calgary