Overview of the Role Reporting to the Senior Manager, Sales Planning & Governance, the Senior Analyst plays a critical role at the intersection of strategic planning, analytics, business intelligence, technology, and performance management. This position combines strong analytical capabilities with commercial acumen to deliver actionable insights that support decision-making across the Sales organization. The Senior Analyst provides market intelligence, financial modeling, valuation analysis, and performance reporting to help identify opportunities, optimize sales channels, and drive value creation for WestJet. Success in this role requires robust cross-functional collaboration, data-driven storytelling, and the ability to translate complex information into clear business recommendations. Key Deliverables Provide strategic recommendations to Sales Leadership regarding segment, partner, program, and geographic performance, with the objective of maximizing revenue, improving sales effectiveness, and achieving key performance indicators (KPIs). Deliver comprehensive monthly reporting and analysis on partner incentive programs, geographic performance, and partner segment results. Partner closely with Sales Directors,

📌 Senior Analyst Sales Development (Calgary)
🏢 WestJet Group
📍 Calgary