We are an independent modern media company. That means we can make decisions quickly, believe radio and digital work together harmoniously, and encourage high fives in the hallway.
We're used to innovating and winning.
Central Ontario Broadcasting offers a very friendly work environment in Barrie, Ontario, Canada. Our head office is located 20 minutes to ski hills and cottage country, less than an hour from Toronto.
Enough about us.
We're looking for a Digital & Content Coordinator
This is a hands‑on role at the centre of our digital operation. You'll help create the content that reaches our audience across Rock 95, 107.5 Kool FM, and Barrie 360, and you'll support our in‑house agency, Flying Pigs Marketing, with content for client websites.
It's a varied role with real ownership. No two weeks look the same.
The Role
Content creation and strategy
Write and publish consistent content across our two radio station websites and Barrie 360
Execute the content strategy laid out by management, working from a topic and keyword plan
Optimize content for search, including headline structure, formatting, internal linking, and on‑page SEO
Keep existing content current and performing through regular updates and refreshes
Agency and client support
Create content for Flying Pigs Marketing client websites
Conduct keyword research to support client content plans
Optimize client content for search performance
Support client reporting with clear, plain‑language results
Audience growth and engagement
Produce and send our newsletters,



including the daily Barrie 360 edition
Manage push notifications across all three brands
Support email and SMS list growth
Create content for social media and help monitor and respond to community comments
Digital operations
Maintain our websites in WordPress, including content fixes and routine upkeep
Support ad campaign delivery, including creative, scheduling, and reporting
Assist with podcast publishing and distribution
Help build out seasonal and annual campaign pages, from holiday content to community fundraisers
Work with the News Director and newsroom on occasional special assignments in the community
Support on‑air staff and sales with digital assets and campaign execution
To be successful in this position, you:
Enjoy a fast paced, energized setting surrounded by people who enjoy making things happen
Are a strong writer who can produce clean copy quickly and stay open to revisions
Understand content creation with SEO in mind, including keyword research and on‑page optimization
Have experience working with WordPress and optimizing content within it
Have a working understanding of digital marketing concepts for reaching a mass audience
Can juggle multiple brands and deadlines without dropping the details
Are a self‑starter, eager to learn, and collaborative by nature
Nice to have: experience with email marketing platforms, basic graphic design, Google Analytics, or agency and client‑facing work.

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📌 Digital & Content Coordinator (Ontario)
🏢 Central Ontario Broadcasting
📍 Ontario