We are a dynamic and growing credit union with 10 locations across Southwestern Ontario, committed to providing exceptional financial services to our members.

We believe we have the best team in the business due to our leadership philosophy of excellence, and team development. With our full spectrum of investment, credit, and general banking instruments, our team can build the solution that is best for our customers and since our customers are also our shareholders, this will always be our business objective!

About Us
We are a dynamic and growing credit union with 10 locations across Southwestern Ontario, committed to providing exceptional financial services to our members.

We believe we have the best team in the business due to our leadership philosophy of excellence, and team development. With our full spectrum of investment, credit, and general banking instruments, our team can build the solution that is best for our customers and since our customers are also our shareholders, this will always be our business objective!

Why Join Our Team?
At Mainstreet we believe in investing in you – whether it is our employees or our incredible members. At Mainstreet we are committed to providing exceptional service, advice and improving and making a difference in the lives of our members.

Our Values

Personalized: High quality personalized advice with flexible solutions.

Supported : Highly responsive through empowered professionals.

Known : Meaningful impact and connected to community.

Easy: Easy and in the way our members prefer.

Compensation and Benefits
Annual Salary Range: $77,080.00 - $96,350.00 (commensurate with experience)

Total Target Compensation: Total Target Compensation: $102,773.33 to $128,466.67 (TTC includes salary and potential variable compensation; variable compensation is based on 100% achievement* of targets)

Note: *Variable compensation potential maximum is 150% of target

Mainstreet also offers its employees:

Mainstreet is a Living Wage employer

Opportunity to work at a values-based cooperative

Work-life balance and flexible work arrangements

Generous vacation and benefit packages

Opportunities for training and advancement

The Role
Job Title: Senior Wealth Advisor | Financial Planner

Location: Sarnia, serving the Lambton County region

Required Qualification: Financial Planning Designation (CFP, QAFP, or PFP), and CIRO INV division licensed or licencable within 30 days of employment

Job Function
Being a confident, high energy, self-starter,



the Senior Wealth Advisor provides holistic financial planning advice and solutions to existing, new, and self-sourced Mainstreet members. Sales efforts must be consistent with corporate vision, mission, and strategic plan.

Internally the Senior Wealth Advisor works in close collaboration with the retail branch network and the commercial lending division to establish trusted internal relationships and raise the awareness and knowledge level of Mainstreet employees with respect to wealth management products, services, and strategies, leading to a steady stream of member referrals.

Externally, the Senior Wealth Advisor will have an active community presence, building Mainstreet's profile in the community as a professional and preferred provider of wealth management products, services, and expertise, leading to new wealth management and banking relationships.

This position requires a deep and thorough understanding of financial planning, investment products, the external markets, and the competition within their market.

Major Duties and Responsibilities

Analyze and identify the needs of members and develop recommendations, supported by financial planning tools to assist members achieve their financial goals

Provide financial planning advice to corporate and individual members, ensuring that member service and growth targets are being met

Actively engage in member conversations to uncover other product and service opportunities and refer members, when appropriate, to other departments with a goal of expanding existing member base, wallet share, and development of current profitable member relationships

Ensure sales processes favour and respect member objectives over sales targets

Enhance the wealth management knowledge of Mainstreet advice team partners to assist them in creating an advice and planning experience that will meet their members needs

Assist in preparation of plans for business development within the community and drive the sales management process through programs of outside calls, in-branch promotions and other activities designed to expand the existing member base

Maintain high profile and visibility of Mainstreet Credit Union within the community





Recommend and host financial planning seminars, provide content for Blog and Vlog posts

Act as a resource for other Wealth Management Advisors for Financial Planning information, products and services

Ensure policies and procedures are followed according to established guidelines and carry out responsibilities in an ethical manner

Requires regular travel between assigned branches and to meet at offsite locations with members as necessary

Perform other duties as assigned

Qualifications and Experience

CIRO INV Division licensed or licencable

Certified Financial Planner (CFP), Qualified Associate Financial Planner (QAFP), or Personal Financial Planner (PFP) designation

Minimum 5 years' experience in financial planning/investment sales with the ability to prepare written financial plans in accordance with FP Canada standard financial planning process

Superior knowledge of the investment industry and products

Comfortable with industry standard financial planning tools/software

Use technology to enhance productivity

Post-secondary diploma/degree, ideally in Commerce or Business Administration would be an asset

Proven relationship management and sales effectiveness skills, able to identify member needs and match appropriate solutions

Proven networking, relationship building, client acquisition and asset gathering abilities

Superior sales abilities (active listening, identifying business opportunities, influencing & negotiating, asking for the business)

Outstanding communication and presentation skills

Ability to work with minimal supervision

Commitment to continuous education (CE credits)

Proven organizational and time management abilities

Experience with public speaking and comfortable with community engagement activities

Join Mainstreet Credit Union and be part of a workplace that values diversity, promotes equity, and fosters inclusion. We actively seek diverse perspectives, ensure equal opportunities for all, and cultivate a culture where every individual feels valued. Our commitment to continuous learning ensures an environment where everyone can thrive.

Mainstreet Credit Union is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences. Accommodation is available upon request for candidates taking part in all aspects of the selection process.

*Note: This posting is for an open vacancy. Application compatibility assessed with AI.

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📌 Senior Wealth Advisor | Financial Planner (Full-time) (Ontario)
🏢 Mainstreet Credit Union Canada
📍 Ontario