Lead data-driven strategies as the Senior Manager of Audience Intelligence at Sony Music Canada. Transform audience analytics into actionable insights for effective campaign planning and fan engagement.
In this role, you will spearhead the audience insights function, managing one direct report and collaborating with various teams across North America, Australia, and New Zealand. Your analytical expertise will help in deciphering audience behavior and trends across streaming, social media, and D2C channels. This role demands proficiency in analytical tools and a solid understanding of the music data ecosystem.
Key Responsibilities:
• Collaborate with marketing, A&R;, and executive teams for insights
• Analyze audience data across various platforms and channels
• Conduct analyses of fan behavior and engagement trends
• Identify audience opportunities and cultural insights
• Lead performance reporting across CRM and D2C initiatives
Requirements:
• 5+ years in analytics or audience insights
• Proficiency in SQL and/or Python
• Experience with BI tools like Tableau and Power BI
• Familiarity with music platforms like Spotify and YouTube Analytics
• Strong communication and organizational skills
Drive audience engagement and campaign effectiveness through intelligent data analysis at Sony Music Canada.
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📌 Senior Manager of Audience Insights at Sony Music (Ontario)
🏢 ROSTR
📍 Ontario