Elevate the Silvie brand at Pontosense, shaping how the world perceives aging at home. This hybrid role in Toronto or Waterloo offers the chance to define brand identity and strategy.

As the Founding Head of Brand Marketing, you will have ownership over Silvie's brand positioning, identity, and creative direction. Your insights will guide the launch campaign and help implement an effective affiliate program to reach families. You will collaborate closely with the CEO to develop distribution strategies, ensuring Silvie's message resonates with audiences and maintains its impact.

Key Responsibilities:
• Define brand positioning and voice for Silvie
• Lead the January commercial launch and associated campaigns
• Build partnerships that promote Silvie effectively




• Develop a customer-focused affiliate program
• Innovate brand strategies that resonate with target demographics

Requirements:
• Proven experience in brand creation and strategy
• Demonstrated taste in successful brand marketing
• Strong connections with creative partners and influencers
• Ability to work independently in a small team
• Willingness to embrace a agile startup environment

Shape the future of aging at home with Silvie by leading its brand strategy and market impact.
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📌 Founding Brand Leader for Silvie (Ontario)
🏢 Pontosense
📍 Ontario