About the company
We're an established coffee company with deep roots in Alberta, supplying quality coffee to businesses across the province and beyond. We're growing, and we're looking for a driven sales leader to help take us to the next stage. Because of the nature of this search, the company name will be shared with qualified candidates later in the process.

The role
As Sales Manager, you will own coffee sales growth across four channels: retail, wholesale, office coffee service, and hospitality. You'll have two ways to win: building private label programs for partners who want coffee under their own name, and representing our own brand to accounts that want it on their shelves and in their cups. Success here takes nimbleness. You'll need to read each opportunity, know which offer fits, and move between the two easily.

What you'll do
Develop and close current business across retail, wholesale, office coffee, and hospitality accounts
Lead private label conversations, from first pitch through product development, pricing, and launch
Represent and grow our own brand with recent and existing customers
Manage and expand a portfolio of key accounts, building long-term relationships
Build and manage a sales pipeline, forecasting and reporting on results




Identify growth opportunities in Alberta and new markets beyond it
Work closely with roasting, production, and operations to deliver on customer commitments
Represent the company at trade shows, tastings, and industry events

What we're looking for
2+ years of B2B sales experience preferred, ideally in coffee, food and beverage, or foodservice
A proven record of hunting recent business and growing accounts
Comfort selling both a branded product and a custom/private label solution
Strong negotiation, presentation, and relationship-building skills
Self-motivated and organized, able to manage a territory independently
Familiarity with CRM tools
A valid driver's licence and willingness to travel
A genuine interest in coffee is a big plus

Compensation
Competitive base salary, commensurate with experience
Laddered commission structure with competitive rates: the more you grow, the more you earn

Pay: $50,000.00-$65,000.00 per year

Perks:
Dental care
Extended health care
On-site parking
Paid time off
Vision care

Experience:
Coffee Sales : 2 years (required)

Licence/Certification:
Driving Licence (required)

Work Location: In person

📌 Coffee Sales Manager Calgary
🏢 Important Group
📍 Calgary