This role is focused on supporting the launch and ongoing promotion of the first edition of Canadians' Education Funding Guide, a Canadian non-fiction, self-help, and personal-finance book. The position requires a social media professional with a deep understanding of Canadian culture and digital trends to edit, schedule, and publish content across Facebook, LinkedIn, and Instagram. The successful candidate will leverage existing assets, including over 60 Q&As; with graphics, segmented email lists, and established social profiles, to maximize reach and engagement. The role also involves monitoring campaign performance, providing input on SEO and hashtags, and supporting email marketing initiatives. Timely execution is essential, with initial posts required to go live by 30 September 2026.

Deliverables

Edit and adapt existing content for each social media platform and target audience

Schedule and publish posts on Facebook, LinkedIn, and Instagram

Monitor, report, and evaluate campaign performance using analytics tools

Collaborate on SEO strategies and optimize drafted hashtags

Support the execution of segmented email campaigns

Ensure all initial launch posts are live by the specified deadline





Manage and organize files via cloud storage for seamless workflow

Requirements

Proven experience managing social media campaigns for Canadian audiences

Strong understanding of Canadian culture, trends, and digital platforms

Proficiency in content editing, scheduling, and analytics tools

Experience with Facebook, LinkedIn, and Instagram publishing and reporting

Familiarity with SEO best practices and hashtag optimization

Ability to interpret analytics and provide actionable insights

Excellent written communication and attention to detail

Experience supporting email marketing campaigns

Comfortable working with cloud-based file sharing and collaboration tools

Availability to meet tight deadlines and deliver high-quality work on schedule

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📌 Social Media Manager – Book Launch Canada (Alberta)
🏢 Twine
📍 Alberta