Head of Product Marketing

About the Company

Innovative online fundraising software for individuals & nonprofit organizations

Industry

Internet

Type

Privately Held

Founded

2014

Employees

1. 200

Categories

- Non-Profit & Philanthropy
- Technology
- Information Technology & Services
- SAAS
- B2B

Specialties

- nonprofits
- fundraising
- donor relationship management
- fundraising coaching
- recurring giving
- text-to-give
- nonprofit growth
- fundraising automation
- crm
- donation form
- online fundraising
- ai
- in-person fundraising
- fundraising events
- nonprofit software
- donor engagement
- analytics & reporting
- peer-to-peer
- crowdfunding
- nonprofit technology
- online giving
- donation page
- nonprofit
- donor management
- and fintech

About the Role

The Company is seeking a Head of Product Marketing to join their dynamic team. The successful candidate will be responsible for building and leading the product marketing function, with a focus on driving growth, conversion, and retention. This role is pivotal in owning the company's positioning and messaging across diverse nonprofit audiences, defining the Product-Led Growth strategy,



and collaborating with cross-functional teams to ensure successful product launches.

The Head of Product Marketing will also be tasked with team leadership, strategy, and scalable operations, as well as establishing explicit, data-driven KPIs for product marketing initiatives.

Applicants should have a minimum of 7 years' experience in product marketing leadership, particularly in SaaS, B2B, or B2B2C environments. The role requires a candidate with a proven track record in management, process design, and a deep understanding of Product-Led Growth.
The ideal candidate will be highly data-driven, with exceptional analytical abilities, and possess outstanding narrative and messaging capabilities. Experience in Fintech, Philanthropy tech, Nonprofit tech, or specialized SaaS verticals is a plus.

The Head of Product Marketing will be expected to work closely with Product, Sales, and Customer Success teams, and should be adept at cross-functional orchestration to achieve commercial goals.

Hiring Manager Title

SVP of Marketing

Functions

- Product Marketing

📌 Head of Product Marketing (Markham)
🏢 Recognized
📍 Markham