Are you an experienced Business Analyst with expertise in Adobe Experience Manager (AEM) and a passion for delivering scalable digital experiences? We are seeking a Senior Business Analyst to serve as a key partner between business, product, design, and technology teams, translating complex business needs into effective AEM solutions and supporting publishing needs across enterprise web and mobile channels.

As a Senior Business Analyst, you will leverage deep AEM expertise to lead requirements analysis, solution design, stakeholder alignment, and initial troubleshooting of web and publishing issues.

Partnering with Marketing, Digital Experience, Engineering, Accessibility, and QA teams, you will define requirements, evaluate solutions, support issue resolution, and deliver scalable, user-centered digital experiences.
**Position Responsibilities:**
**_Adobe Experience Manager (AEM) & Design System Expertise_**
Leverage strong knowledge of AEM templates, components, content architecture, and authoring and publishing workflows, along with familiarity with Figma libraries and Storybook, to validate requirements and guide business, design, and technical discussions.

Translate accessibility (WCAG 2.2 AA) and brand compliance criteria into system-level requirements.

Collaborate with designers and engineers to ensure technical feasibility and consistency with the GDS architecture and token strategy.

Perform initial troubleshooting to reproduce web issues, document findings and business impact, and engage the appropriate teams for further investigation and resolution.

Provide AEM publishing support for high-priority requests or urgent fixes, as needed.
**_Requirements Discovery & Documentation_**
Partner with Marketers, Design Leads, Technical Leads, and Product Managers to capture, clarify, and translate business and product objectives into AEM and design system requirements.

Evaluate requirements against existing AEM capabilities and recommend component or template reuse, enhancement, or development.

Document functional and non-functional requirements for components, patterns, templates, and tokens—capturing dependencies, edge cases, authoring and accessibility needs.

Write and maintain user stories, acceptance criteria, and success measures in alignment with Agile delivery practices.

Review and refine requirements, designs, authoring workflows, and implementation plans, resolving gaps before development begins.

Help manage and triage publishing requests by clarifying requirements, assessing priorities, and coordinating next steps.
**_Cross-Functional Collaboration & Alignment_**
Collaborate with Marketing, Editorial, Design, Development, QA, Analytics, Compliance, Accessibility, and project management partners.

Facilitate requirements sessions, design reviews, planning discussions, and decision-making forums.

Document key decisions, actions, owners, dependencies, and next steps to keep initiatives moving forward.

Identify and manage delivery risks, open decisions, dependencies, blockers, and requirements requiring further review or approval, escalating issues when broader stakeholder alignment or formal approval is needed.

Participate in sprint ceremonies, requirements walkthroughs,



refinement sessions, user acceptance testing, and release activities.

Support internal communication and alignment across segments to ensure shared understanding of priorities and progress.
**Required Qualifications:**
5+ years of experience as a Business Analyst, Systems Analyst, or similar role within digital product, platform and/or design system teams.

Bachelor's degree in Business, Marketing, Technology, or a related discipline.

Hands-on experience with Adobe Experience Manager (AEM), including components, templates, authoring, publishing workflows, and content management practices.

Direct experience with design systems (enterprise or global-scale preferred).

Strong understanding of UX/UI design and front-end development practices (Figma, Storybook, component-driven development).

Proven ability to write clear and comprehensive documentation for both technical and non-technical audiences.

Experience in Agile delivery environments, with comfort managing backlogs and running refinement sessions in Jira/Confluence.

Excellent facilitation and communication skills; adept at bridging business and technical perspectives.
**Preferred Qualifications:**
Demonstrated ability to manage multiple priorities across global time zones and business lines.

Experience working within a global enterprise or financial services organization.

Background in web publishing, content operations, or digital experience.
**_When you join our team:_**
As part of our global team, we'll support you in shaping the future you want to see.

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible setting where well-being and inclusion are more than just words.
_If you are applying to this role in Massachusetts, please note the salary range is $73,350 - $122,250 USD.

Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance_ .

The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración,



y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$73,725.00 CAD - $122,875.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Senior Business Analyst, AEM & Digital Experience (Toronto)
🏢 Manulife
📍 Toronto