The
**Digital Analytics Manager**
will play a critical role in enterprise-wide
**Global Digital Storefront initiatives** , joining Manulife's
**Global Digital Marketing**
to drive the successful implementation and continuous evolution of the organization's digital strategy across consumer markets.

This role partners closely with digital marketing teams, product leaders, and business stakeholders to deliver insightful reporting, advanced analysis, and data-driven recommendations that inform strategic and tactical decision-making.

This position requires a highly motivated analytics leader with a strong passion for digital data and optimization.

The Digital Analytics Manager will be responsible for collecting, analyzing, and interpreting complex digital data, synthesizing results into clear, actionable insights that improve business outcomes.

Leveraging an increasingly mature digital analytics ecosystem, the incumbent will analyze user behavior across major Manulife digital properties to measure performance, identify opportunities, and continuously optimize customer experiences.

Through robust analytical, communication, and problem-solving skills, this role will influence digital strategy, enhance performance, and help elevate the effectiveness of enterprise digital initiatives.
**Position Responsibilities:**
Own the end‑to‑end reporting and insights strategy for the Global Digital Storefront, ensuring consistent, scalable, and accurate measurement across regions, brands, and digital properties.

Design, build, and maintain standardized measurement plan and self-serve dashboards and reports that track Storefront performance, including acquisition, engagement, conversion, retention, and customer journey metrics.

Translate complex digital data into actionable, business‑focused insights that support decision‑making across Marketing, Product, Technology, and senior leadership.

Define and operationalize key performance indicators (KPIs) aligned to Storefront business objectives, ensuring ongoing relevance as the platform and digital strategy evolve.

Provide regular performance readouts and deep‑dive analyses that highlight trends, risks, opportunities, and optimization recommendations for Storefront initiatives.

Enable stakeholders to self‑serve insights by establishing robust reporting frameworks, documentation, and analytics best practices within Adobe Analytics and related platforms.

Partner with Product Owners and squad teams to embed reporting requirements into epics and user stories, ensuring measurement is built into Storefront features by design.

Monitor data quality and consistency across Storefront reporting, working closely with tagging and engineering teams to resolve tracking gaps or discrepancies.

Support continuous optimization by clearly measuring the impact of enhancements, experiments, and releases across the Global Digital Storefront ecosystem.
**Required Qualifications:**
Minimum 5 years' experience working with advanced digital analytics platforms such as Adobe Analytics, Analysis Workspace,



Adobe Target, Audience Manager, Real-Time CDP, Adobe Experience Platform, or similar enterprise tools.
2+ years of business analysis experience in large organizations with multiple functions and/or business units.

Data management and visualization experience (Power BI or Tableau, SQL, R).

Experience measuring digital performance, including mobile analytics.

Advanced proficiency with Databricks, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and PowerBI.

Hands-on Python for data science: pandas/numpy/scikit-learn/statsmodels/PySpark; MLflow for experiment tracking and model registry; CI/CD and testing.

Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy aware analytics in regulated industries.

Analytical rigor and systems thinking across data, measurement and modeling layers.

Analytics engineering, and Python modeling.

Strong data storytelling, insight synthesis, and executive-ready communication.

Stakeholder influence and change management, especially across marketing, digital engineers, and Mar

Tech.

Deep experimentation mindset, measurement discipline and ROI orientation.

Demonstrated ownership, bias for action, and comfort with ambiguity.
**Preferred Qualifications:**
Analytics experience in an agile project environment is a plus.
**_When you join our team:_**
We'll empower you to learn and grow the career you want.

We'll recognize and support you in a adaptable environment where well-being and inclusion are more than just words.

As part of our global team, we'll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía,



religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$92,900.00 CAD - $142,900.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Digital Analytics Manager (Toronto)
🏢 Manulife
📍 Toronto