Company: Rivet Communications Inc.

Position Type: Full-time

Location: Halifax, NS

About Rivet

Rivet is a call centre and business process outsourcing company helping businesses improve customer communication, support, and day-to-day operations.

We are looking for a results-driven B2B Performance Marketing & Lead Generation Specialist to help us grow our client base through digital advertising and performance marketing.

This role is focused on generating qualified B2B leads and creating measurable sales opportunities, not simply increasing social media engagement or website traffic.

Key ResponsibilitiesB2B Lead Generation

- Develop and execute digital marketing strategies focused on acquiring current B2B clients.
- Research and define Rivet's ideal customer profiles (ICP), target industries, company sizes, and key decision-makers.
- Develop lead generation campaigns aligned with Rivet's services and business objectives.
- Identify opportunities to improve lead quality, conversion rates, and overall customer acquisition costs.
- Work closely with the sales team to understand lead quality and continuously improve campaign performance.

LinkedIn Ads
- Develop and manage LinkedIn advertising campaigns targeting relevant B2B audiences.
- Build audiences based on industry, company size, job title, seniority, geography, and other relevant criteria.
- Create and test Lead Gen Forms, sponsored content, and other campaign formats.
- Develop campaigns targeting business owners, executives, operations leaders, customer service leaders, and other relevant decision-makers.
- Analyze campaign performance and continuously refine targeting and creative.

Meta Ads and Social Media Platforms management
- Develop and manage Meta campaigns for B2B lead generation and remarketing.
- Create and test different ad formats, audiences,



messaging, and creative concepts.
- Develop retargeting campaigns for website visitors and other relevant audiences.
- Monitor campaign performance and optimize toward qualified leads rather than simply lead volume.

Tracking & Analytics
- Track the customer journey from advertisement → lead → qualified lead → sales meeting → opportunity → client.
- Identify tracking issues and ensure campaign data is reliable.
- Build regular performance reports and provide actionable recommendations.

Landing Pages & Conversion Optimization
- Work with the website team to improve landing pages and conversion paths.
- Develop recommendations for headlines, offers, forms, calls-to-action, and page structure.
- Conduct A/B testing where appropriate.
- Continuously identify ways to improve conversion rates and reduce cost per qualified lead.

Reporting & Optimization
- Monitor campaign performance on a regular basis.
- Report on key metrics including:
- Ad spend
- Impressions and clicks
- CTR
- CPC
- Leads
- Cost per lead
- Qualified leads
- Cost per qualified lead
- Meetings booked
- Cost per meeting
- Opportunities generated
- Provide clear recommendations based on campaign data.
- Adjust budgets and strategies based on performance.

Qualifications
- 2+ years of experience in digital marketing, performance marketing, or paid advertising.
- Demonstrated experience generating B2B leads through paid advertising.




- Hands-on experience with:
- Google Ads
- LinkedIn Ads
- Meta Ads
- Google Analytics / GA4
- Google Tag Manager
- Strong understanding of conversion tracking and attribution.
- Experience with CRM systems and lead management is an asset.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and turn it into actionable decisions.
- Strong understanding of B2B customer acquisition and sales funnels.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple campaigns and priorities.

Preferred Experience Experience in any of the following industries is an asset:
- Call centres / BPO
- Customer service outsourcing
- Business process outsourcing
- SaaS / technology
- Professional services
- Business services
- Appointment setting
- Sales outsourcing
- Lead generation services

Experience working with high-value B2B services and longer sales cycles is particularly valuable. What Success Looks Like The successful candidate will be responsible for building a measurable and scalable B2B lead generation system for Rivet.

Success will be measured not only by the number of leads generated, but by the quality of those leads and their contribution to the sales pipeline.

How to Apply

Please submit your resume along with a brief description of your experience with B2B lead generation and paid advertising.

Applicants may also be asked to complete a short practical assignment demonstrating how they would approach a B2B lead generation campaign for Rivet.

Pay: $23.00-$30.00 per hour

Expected hours: 40.0 per week

Benefits

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off

Work Location: In person

📌 B Performance Marketing & Lead Generation Specialist (Halifax Regional Municipality)
🏢 Rivet Communications
📍 Halifax Regional Municipality