Company Biography

Tbaytel is a leading regional provider of telecommunications products and services. We are a dynamic, growth-oriented company committed to investing in the people and organizations that help build strong and healthy communities throughout the entire region we serve. Tbaytel offers comprehensive benefits, performance and recognition programs, educational training, work-life balance and career growth opportunities.

Position Summary

Under the general supervision of the Manager – Communication & Brand, the Communication Coordinator is accountable for creating and supporting communication strategies that advance Tbaytel’s products, services and brand through marketing, advertising and various internal and external engagement strategies.

Major Responsibilities

- Participate in the implementation of multi-year marketing plans for Tbaytel and its individual product lines.
- Prepare and implements individual advertising communication plans for promotional campaigns and corporate brand.
- Assist with the administration, co-ordination, and evaluation of the day-to-day marketing, promotion and advertising activities for Tbaytel.
- Draft promotional or supporting copy for the use in collateral, print, radio and website content.
- Participate in the development and implementation of communication programs for both internal and external audiences, including programs such as staff communication and training, planned product or brand campaigns, customer complaint responses, change management, crisis communication, and annual reports.
- Assist in the implementation and promotion of customer engagement through formalized loyalty programs, social media programs and community partnership and sponsorship programs.
- Participate in the planning and implementation of market research initiatives. Coordinate and analyze market research to understand customers’ perception of Tbaytel and its brand. Support other sections to implement other market research initiatives as required.
- Assist and support the Public Relations Coordinator with planning and coordination of the company’s public and media relations,



including the writing and distribution of media releases, creating media speaking notes, and organizing media conferences.
- Research and implement recent marketing opportunities and other new media.
- Provide advertising and merchandising support for Tbaytel’s dealer partners and Tbaytel Store.
- Maintains an up-to-date knowledge of and complies with all legislation and Tbaytel policies relevant to the position and the duties performed.
- Perform other duties as may be assigned.

Minimum Qualifications

- A University or College degree or diploma in Marketing, Communications, Business Administration, or a relevant related field of study
- Two years of experience in marketing, advertising, or corporate communications, combining the use of traditional and electronic forms of communication.
- Ability to clearly and concisely communicate; both verbally and in writing.
- Ability to prioritize, make decisions and work effectively independently and in a team environment.
- Proficiency in the use of the internet and various computer software programs, such as email, MS Office (Excel, Word, PowerPoint)

Preferred Qualifications

- Experience in the Telecommunications industry.
- Experience in copy writing (community reports, speeches, newsletters, media releases, etc).
- Knowledge of social media platforms and video content creation
- Experience in coordinating and analyzing market research.
- Knowledge of the marketing mix and available media tools in the market.
- Ability to build effective relationships with team members, vendors, media and consumers.
- Experience with public speaking or delivering oral presentations.

Conditions of Employment

- Must successfully undergo a satisfactory criminal records check.




- Required to be available for emergency calls per a rotating schedule with other departments.
- Must hold and maintain a valid Driver’s Licence and current satisfactory Driver’s Abstract (determined by COTB Fleet); use of a personal vehicle is required.
- Must be willing and able to travel within Tbaytel’s serving area
- Must be comfortable appearing on camera in photos, video recordings that may be published across the company’s official social media channels, website, internal communications, and promotional media.
- Must maintain a clean online reputation that aligns with the company’s core values. The company reserves the right to review publicly accessible media footprint prior to and during employment to ensure it does not conflict with our brand integrity.

Closing Statement Tbaytel strives to provide a safe environment for its customers, employees and assets. To support this goal, Tbaytel requires that all individuals acting in their capacity as employees, students, and contractors for Tbaytel undergo a Criminal Records Check (CRC).

Tbaytel will review the CRC to determine if the offence(s) are relative to the bona fide job requirements.

Criminal Records Checks will be conducted in a discreet and confidential manner, in the interest of Tbaytel and for public safety of the community served by Tbaytel.

What is a Criminal Records Check?

A Criminal Records Check is a CRC which searches the National repository for criminal records in Canada via the Canadian Police Information Centre (CPIC). It also identifies pending criminal code charges and outstanding warrants.

For more information on obtaining a record suspension please visit the Parole Board of Canada

Employment Equity

Tbaytel is an equal opportunity employer, who encourages applications from Aboriginal peoples, persons with disabilities, members of visible minority groups and women. Reasonable accommodations are available upon request for all parts of the recruitment process. Applicants need to make their needs known by contacting Tbaytel Human Resources in advance.

📌 Communication Coordinator (Thunder Bay)
🏢 Tbaytel
📍 Thunder Bay