Digital Marketing & Brand Coordinator

Company: El Niño FloorsLocation: Burlington, OntarioPosition: Full time

About the Role El Niño Floors is looking for a creative, organized, and hands-on Digital Marketing & Brand Coordinator to manage and grow our online presence, strengthen our brand, and coordinate our day-to-day marketing activities.

We are looking for someone who can take ownership of our marketing rather than focusing on only one area. This position combines social media, content creation, website management, local SEO, community engagement, branding, advertising, and promotional activities.

Responsibilities

Social Media & Content

- Manage our Instagram, Facebook, TikTok, and other social media accounts.
- Create and maintain a regular content calendar.
- Visit job sites and our showroom to take photos and videos.
- Create before-and-after content showcasing flooring installations and completed projects.
- Create and publish short-form videos, reels, posts, stories, and other content.
- Respond to and engage with comments and messages.
- Help grow our social media following and local brand awareness.

Website & Blog
- Maintain and update the El Niño Floors website.
- Create and publish blog posts and useful flooring-related content.
- Keep products, services, promotions, photos, and company information current.
- Help improve the website for SEO and local searches.
- Work with outside website developers or designers when necessary.

Google & Local SEO
- Manage and optimize our Google Business Profile.
- Upload new project photos and company updates regularly.
- Help generate and respond to Google reviews.
- Maintain accurate company information across Yellow Pages and other online directories.




- Improve local citations and our visibility in Burlington and surrounding areas.

Community & Online Marketing
- Participate in relevant Reddit communities, Facebook groups, forums, and other local online communities.
- Answer flooring-related questions and participate in discussions where appropriate.
- Help establish El Niño Floors as a knowledgeable and trusted local flooring company.

Branding & Promotional Material
- Coordinate with graphic designers, printers, and other outside marketing companies.
- Help create and update:
- Business cards
- Signs
- Flags
- Pamphlets
- Flyers
- Promotional materials
- Make sure branding is consistent across all marketing materials.

Showroom & Storefront Branding
- Help improve the appearance and branding of our Burlington showroom.
- Coordinate storefront signage, promotional displays, banners, and seasonal decorations.
- Help ensure the showroom reflects the El Niño Floors brand professionally.

Events & Promotions
- Help organize company events, promotions, giveaways, and community activities.
- Assist with seasonal campaigns and special offers.
- Coordinate promotional materials needed for events.

Advertising & Lead Generation
- Assist with digital advertising and promotional campaigns.
- Help develop marketing campaigns for specific flooring products and services.




- Monitor which campaigns and marketing channels are generating leads.
- Look for new opportunities to generate local residential and contractor business.

Tracking & Reporting
- Track basic marketing performance, including:
- Website traffic
- Social media engagement
- Leads
- Google Business activity
- Reviews
- Advertising results
- Provide simple reports showing what is working and what needs improvement.

Ideal Candidate We are looking for someone who:
- Is creative, organized, and able to work independently.
- Has strong written communication skills.
- Is comfortable taking photos and videos at job sites.
- Understands Instagram, Facebook, TikTok, and short-form content.
- Has experience with Google Business Profile.
- Has experience updating websites or working with a CMS such as WordPress.
- Understands basic SEO and local SEO.
- Is comfortable using Canva, Adobe products, or similar design tools.
- Can coordinate with designers, printers, website developers, and other outside companies.
- Is comfortable participating in online communities and forums.
- Can manage several different marketing projects at the same time.
- Is willing to learn about flooring products and the flooring industry.

Experience in digital marketing, communications, content creation, graphic design, photography/video, website management, SEO, advertising, or event coordination would be an asset. Flooring industry experience is not required. We are primarily looking for a versatile marketing person who can learn our business and take ownership of growing the El Niño Floors brand.

Pay: $24.00-$30.00 per hour

Benefits

- Casual dress
- On-site parking
- Store discount

Work Location: In person

📌 Digital Marketing (Burlington)
🏢 El Niño Floors
📍 Burlington