Who you are

- 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus

- Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it

- Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention

- Experience working across both transactional and subscription revenue models

- Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions

- Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR. You run your own analysis

- Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse

- Experience building or scaling an AI-powered product is a meaningful differentiator

- Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you. You work alongside your team, not just above it

- Clear communicator at every level, from executive to analyst

- Based in the US or Canada

What the job involves

- At Roofr, we’re obsessed with our customers

- We constantly gather feedback to shape, prioritize, and launch the products they truly need

- That’s what makes Roofr’s CRM special

- We started by building essential sales tools like aerial roof measurements and digital sales proposals

- But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened

- So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform





- With a clear roadmap ahead, we’re excited to continue expanding and leading the market with cutting-edge products

- We have an amazing culture, strong financials, and best-in-class company metrics

- It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact

- This position is for an existing vacancy

- Roofr is looking for a Director, Product Growth to own how we grow through the product

- You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in friction-less SMB UI/UX

- You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report

- Initial building blocks are already in place

- We have a clear activation metric that guides both our self-serve and sales-assist motion, a hybrid model that is actively evolving, and an AI product line in AI Receptionist that is ready to scale
- The job is to take what’s working, sharpen it, and build on top of it





- What You’ll be measured on

- Software adoption across the subscriber base

- Orchestration of the hybrid motion

- Self-serve revenue growth, shared with the GM of Measurements

- Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base

- Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base

- Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths

- Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership

Benefits

- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!

- 1 Friday off per month (we call those our laundry days!)

- Company wide paid shutdown for the week between Christmas and New Years

- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents

- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities

- Ample learning and development opportunities to continue growing your career

- Home office setup stipend

- Remote first culture
- Weekly Friday paydays!

📌 Director of Product Growth (Canada)
🏢 Roofr
📍 Canada