E-commerce & Marketing Director

Point Zero | Montreal, QC

About Point Zero

Point Zero is a Montreal-based fashion brand known for accessible, contemporary outerwear and apparel for men and women. Alongside its sister brand, Nicole Benisti, a luxury outerwear label, the company reaches customers across Canada and internationally through its growing digital channels. We’re a team that blends a solid brand vision with a hands-on, results-driven approach to e-commerce.

The Role

We’re looking for an E-commerce & Marketing Director with 5+ years of experience to lead our digital business across Point Zero and Nicole Benisti. You’ll drive revenue growth, sharpen brand positioning, and bring operational excellence to the full e-commerce and marketing ecosystem, from website performance and digital campaigns to content direction and customer experience.

You’ll lead a cross-functional team spanning e-commerce, CRM, social, and creative, making sure brand vision, commercial strategy, and execution stay aligned while performance improves across every digital channel.

What You’ll Do

Revenue & E-commerce Ownership

- Own and drive e-commerce revenue performance across both brands
- Oversee key metrics including conversion rate, average order value (AOV), and revenue per session
- Align product availability (ATS) with marketing strategy




- Lead promotional planning and the execution of seasonal campaigns
- Ensure strong sell-through and product visibility

Website & Customer Journey Management

- Oversee Shopify operations, merchandising, and homepage strategy
- Deliver a seamless end-to-end customer experience
- Optimize site structure, navigation, and conversion flow
- Lead UX/UI improvements and site performance optimization

Team Leadership

- Manage and develop a cross-functional team across e-commerce, CRM, social, and creative
- Align brand, commercial, and execution priorities across both labels

What You Bring

- Proven experience leading e-commerce and digital marketing, ideally in fashion or retail
- A track record of owning revenue targets and improving conversion and AOV
- Hands-on experience with Shopify and e-commerce analytics tools
- Experience managing cross-functional teams across marketing, CRM, and creative
- Strong commercial judgment paired with a sharp eye for brand and customer experience
- Bilingual English and French, an asset for the Montreal market

Why Join Us

- Lead the digital strategy for two distinct fashion brands
- High visibility and real ownership of business results
- A collaborative, Montreal-based team with room to shape how the business grows

📌 E-Commerce & Marketing Director (Montreal)
🏢 Point Zero
📍 Montreal