Okta is hiring a Global Paid Search Marketing Manager (Toronto, Canada; also open in Bellevue WA and Chicago IL). This is a Digital Marketing role listed on the official Okta careers site.

Key Responsibilities

- Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages) - Audience & Competitive Intelligence: Conduct advanced keyword research and competitive benchmarking - Process Automation: Identify workflow automation, scripting, and process improvements to scale the search program - Account Hygiene: Audit account architecture to eliminate query bleeding and campaign cannibalization - 3-5 years managing enterprise-level, full-funnel paid search campaigns, media planning,



and advanced measurement - Strong analytical skills, using statistical significance to validate test results - Experience with Value-Based Bidding (VBB) and offline conversion feedback loops (CRM to ad platforms) - Practical experience with AI-driven search features, automated bidding, and predictive analytics - Deep expertise in Google Ads, Bing Ads, Salesforce, and Marketo/Eloqua - BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or a related field Salary: CA$114,000-CA$157,300 per year (Canada range) Job Type: Full time

📌 Global Paid Search Marketing Manager (Toronto)
🏢 Gomyneed Private
📍 Toronto