Who you are

- 3–5+ years of progressive experience in music marketing, record label product management, digital agency work, or entertainment marketing

- Understanding of the Canadian music landscape, current digital/social media trends, streaming platform algorithms, and fanbase dynamics

- Outstanding verbal and written communication skills with high emotional intelligence, adaptability, and tact when working with artists and executive stakeholders

- Exceptional organizational skills with a proven track record of managing multiple rapid-moving campaigns under tight deadlines

- Experience leveraging data platforms (Chartmetric, Spotify for Artists, Meta Ads Manager, Google Analytics) to inform creative marketing strategy

- Ability to navigating dynamic label environments with flexibility, clear boundary-setting, and a focus on solutions

What the job involves

- Reports To: sr. Director, Marketing

- Department: Marketing
- Job Type: 12 Month Independent Contract

- Working Hours: 37.5 hours per week

- Warner Music Canada is seeking a passionate, strategic, and agile Marketing Manager to lead high-impact marketing campaigns for our roster of diverse artists, with an emphasis on the country genre
- In this role, you will serve as the strategic lead for assigned artists, translating creative vision into data-informed, multi-channel marketing campaigns.



You will collaborate closely with artists, management teams, digital strategists, commercial partners, and internal departments to drive engagement, expand fanbases, and maximize commercial success

- Develop, and execute marketing strategies for single releases, album campaigns, and project rollouts

- Act as the primary marketing liaison for artists, their management teams, and WMG label partners, ensuring transparent communication and alignment on project goals

- Work with teams to plan digital marketing campaigns, content & community-building efforts, media/press and creator collaborations

- Manage allocated marketing budgets for assigned projects, ensuring cost-effective execution, and ROI tracking

- Analyze streaming data (Spotify, Apple Music, Amazon), social media analytics, and audience insights to continuously refine and optimize campaigns

- Partner with commercial/DSP teams to build compelling pitch narratives for editorial playlists, partner placements, and co-marketing opportunities

- Oversee the development of marketing assets (creative assets, digital ads, out-of-home advertising, and promotional tools) to ensure brand consistency

- Maintaining open, transparent communication with artists, management, and internal teams, especially during high-pressure launch cycles or project pivots

📌 Marketing Manager (Toronto)
🏢 Warner Music Group
📍 Toronto